Business and Technology

  10 SKILLS TO SUCCEED IN DIGITAL MARKETING To be a digital marketer, you have to understand the nuances of the new paradigms of the web, that is to say, knowing how each of the social and digital channels works and interacts with each other and the synergies that result from it. This poses a few questions: • How should my Facebook posts be different from those on Twitter or Instagram? • What priority should I give to e-mailings? • How does my content marketing help  build my SEO ? What skills does a digital marketer need to be successful? 1. DATA ANALYSIS: It's not about big data, it's about what you DO with the data.  This is the job of the analyst.  The data scientist is invading the sphere of marketing because he has access to all the tools and technological platforms. Many digital marketing professionals dread it.  Data requires a new "species" of collaborators, a "figures person" (  the data analyst  ).  Digital disruption has happened so q...

  The Complete Guide to Mobile Marketing [2020] Define a Mobile App Marketing Strategy for your Android Application The mobile applications market is a competitive environment. Each year it becomes more and more difficult to stand out from the crowd. Why? Because every month thousands of new apps are released in the Apple App Store and the Google Play Store. And that is exactly why it is important to have a clear mobile marketing strategy. The APP strategy must be planned in advance. Only in this way will we be able to turn the mobile phones of our potential customers into an essential part of the marketing strategy. An app is an essential part of marketing. Therefore, in most cases it is called APP Marketing.   In this article we want to find the keys to create a mobile marketing strategy to promote our application. "Marketing is not the art of selling what you produce, but knowing what to produce". You might be interested in: Android App Development Instead of Web Developm...

Why is having a digital strategy  In today's world, no business can survive without a good digital strategy.  Of course, keeping up with technological developments has become a prerequisite for success in the professional world.  But how do you put in place a successful digital strategy?  And what are the advantages? But what do we mean by digital strategy? The  digital marketing  is a very effective tool to develop a communication strategy and marketing strategy on the web, mobile devices and social media.  By adopting such a technique, the company can easily achieve its goals.  In general, the SWOT (Strengh, Weakness, Oppurtunity and Threat) is one of the most used means to take stock of its weaknesses and strengths in order to exploit them to the maximum for the benefit of the box, as well as on the threats that threaten her every day and the opportunities that should never be missed!  Of course, the road to success is full of pitfalls....