Business and Technology

  10 reasons why you should have a responsive website to grow your business Today, more than 50% of consumers use their mobile devices such as smartphones and tablets to search the Internet for information, visit a website, or make a purchase. More and more people are turning away from computers and laptops because they always have their mobile devices close at hand. This is why the design of your website should adapt to the mobile screen, which is much smaller. In fact, your design should adapt to all platforms: computer screen, tablet, and mobile. You want to create a consistent and optimized experience for the customer, no matter what device they're using. A classic fixed-width website is no longer enough. Unfortunately, there are still companies that have non-responsive sites. Reason # 1: Recommended by Google Google now defines responsive sites as the best practice to follow to optimize the user experience for mobile device users and reach this target audience. Google goes so

Why Branding is so Important to a business: The brand image, what does it bring to the company?  Have you ever noticed that some brand images get our attention? The brand image and its definition: The  brand image  is the  representation of a company  (or organization, institution)  perceived by the consumer.  The term  “  branding  ” is also used  to qualify the brand image.  The messages related to the brand are conveyed via the Internet, the media and print. The representations conveyed are essentially  "mental".   The dissemination of the message constructed and addressed to a target audience is likely to generate an exchange, reasoning and therefore influence the audience. The brand image is: Wanted by the company: The company sets goals, intentions and values ​​that it wishes to convey to the public. Perceived by the public: The brand image corresponds to the representations existing at a given moment in the target population. What are the differen

H OW TO WRITE SEO Optimized WEB CONTENT: DETAILED PRACTICAL CASE Writing an SEO Optimized web content is an essential skill to be visible, attract qualified visitors and gain customers on the Internet.  How to write web content?  Here is a concrete example, detailed step by step. This article is not an article like any other. I'm going to play the SEO Optimized web writing game by killing two birds with one stone: giving you the best practices to follow while trying to get this article listed on the 1st Google page on the ultra-competitive keyword: how to write web content. Today, while chatting with a client, I found myself faced with a remark that comes up frequently.  SEO experts provide a lot of info on SEO and web content writing, but it's still theory.  Where are the examples? Indeed, my client is right and I think you agree. If you do some research on web writing at our dear friend Google, you will find a bunch of articles presenting best practices