HOW TO WRITE SEO OPTIMIZED WEB CONTENT:

HOW TO WRITE SEO Optimized WEB CONTENT: DETAILED PRACTICAL CASE

Writing an SEO Optimized web content is an essential skill to be visible, attract qualified visitors and gain customers on the Internet. How to write web content? Here is a concrete example, detailed step by step.

This article is not an article like any other.

I'm going to play the SEO Optimized web writing game by killing two birds with one stone: giving you the best practices to follow while trying to get this article listed on the 1st Google page on the ultra-competitive keyword: how to write web content.

Today, while chatting with a client, I found myself faced with a remark that comes up frequently. SEO experts provide a lot of info on SEO and web content writing, but it's still theory. Where are the examples?

Indeed, my client is right and I think you agree.

If you do some research on web writing at our dear friend Google, you will find a bunch of articles presenting best practices, tips, "key steps", "what to do" or "what to do". one should not do ”to write web content…

In short, only theory, best illustrated.

So, I wanted to try this experiment to try to enlighten a little more people looking to learn how to write web content to properly reference their site , their blog or even optimize their Inbound Marketing strategy .

When you are looking for information on "how to write a CV" or "how to write a cover letter", you secretly hope to find a sample CV or letter to inspire you a little ... a lot ...!

Why wouldn't it be the same for people looking for tips or advice on writing web content?

My idea is therefore to make this article a CONCRETE example , WITH YOUR HELP , of optimized content.

I would like a newbie to clearly understand how to write quality web content, how to write for the web effectively, what  SEO-optimized content is  REALLY , after having read this article in full.

For that, yes, I need you!

Quality and well-referenced web content is shared content.

I am therefore counting on you to share this article on social networks, comment on it, resume it on your blog or elsewhere! Without that, this experience of writing web content will of course be meaningless.

We left ?

Writing SEO Optimized web content, a keyword story

Well, you may have (probably?) Noticed that, since the beginning of this article, I keep talking about writing web content , quality content , which I use without any reserve the terms "  how to write web content  ”or“  how to write for the web  ”?

I remember a time that people under 20 and over 20 know, where French teachers criticized us for the slightest repetition in an editorial office.

But they did not understand anything in fact! Repetition is one of the keys in writing web content.

To write optimized content for the web, it is necessary to determine the keywords relating to the topic of the article.

For this one, it's not complicated, I keep repeating them.

These keywords are in fact the queries that Internet users are supposed to enter to come across your article and be satisfied by what they find there.

So what on earth is a guy going to google looking for information on writing web content? There are a lot of tips to find out exactly, but here your imagination will have done a lot of the work.

• Also read: How Can Your Business Grow With Cybexo SEO

Of course, we must not go overboard. If I repeated "how to write web content" or "write for the web" every 3 words, it wouldn't make sense. The article would be illegible and therefore not read…!

Google is also now very careful about the frequency of repetition of a keyword. And even if it doesn't detect abuse of use, readers will see it and won't want to read your content.

As a result, they will leave your page to return to Google results and click on a competitor link. This behavior - called bounce rate - sends a strong signal to search engines, which ultimately gave the user a bad answer.

After that, your web content will gradually be relegated to the bottom of Google results.

It is therefore important to integrate your keywords subtly and to distribute them sparingly throughout your content ( How to write web content, write for the web, how to write an article for your blog ... Not like that eh! )

writing web content is writing structured content

Well, just because you know how to integrate keywords into your article doesn't mean that you are an expert at web writing (even if many so-called experts think so ... 😅

To write quality web content, it is necessary to structure it. And there, your French teachers were

If you want to write an optimized article for the web, you need to think about its structure.

Well, the titles are less visible than in your writing at college… the I) or the A), it was for your double copy!

Here, it's the beacons that make the birch! For that, I refer you to Wikipedia and its article on HTML.

To write well on the web and write a relevant blog article you must also know how to write in bold and underline important words.

Not only does it make it easier for the lazy to read diagonally, but in addition, it is recognized by search engines. Bold words and underlined words are considered more relevant by engines.

So, when in my article I expand on how to write web content  or how to write for the web , I tell Google that these are important words for the topic of my article.

Knowing how to structure content to make it scannable is one of the key skills of web content writing.

(In this case, lazy people who come to find everything cooked on the web content may be a little disappointed with their reading diagonally)

Writing structured web content also goes through the URL

Finally, a good structure is also a relevant URL.

The URL is the web address. You need to put relevant keywords there.

The URL is indeed of utmost importance in your SEO. So you will understand why in mine, there is how to write web content in it?

Writing web content is also a matter of links 

Well-referenced web content is content that contains ( this repetition, it is ugly and avoidable! Sic ) links. Internal links, which lead to other pages of your site and external links.

• To read also: Natural Referencing | Position your site sustainably on search engines

There, I insert in my content an internal link that redirects to another of my articles dealing with external links.

To get lost? But no !

Internal links contribute to the good linking of your website. It makes Google's job easier for SEO.

External links prove the relevance of your comments to Google.

If I put an external link to Content Marketing that explains how to write web content, Google will assume that I know what I'm talking about and that my article will be suitable for people looking for information on how to write for the web.

Again, it is to be used sparingly. It is not necessary to put internal and external links every two lines!

Finally, the good SEO of your web content also depends on the links of other websites that point to your page.

If I want this article to appear in the top Google results for the keyword how to write web content, I'm going to have to get some links back to this article.

This type of link is equivalent to a recommendation for Google. It is an indispensable part of writing web content.

Writing web content means sharing it and having it shared 

At this point , you should know more about writing web content and should be able to write an optimized article for your blog.

One thing remains, “ The last but not the least ” as they say!

The sharing !

Quality and well-referenced web content is shared content. The more your article is shared via blogs, sites or social networks, the more it will be considered as relevant by Google and therefore highlighted.

Likes, shares or tweets, it all counts! Even if it is indirectly but we can discuss it in the comments.

Once your content is written, that you have checked your keywords and your structure, you share it on social networks and try to generate sharing in your community.

This is an additional challenge of web writing: you have to write web content that is viral.

What is viral web content? 

Recent studies show that shared web content is not just a good topic and is not due to exceptional luck.

Many bloggers, and even some marketers, continue to believe that if some of the web content they write is more successful than others, it is just a combination of circumstances.

However, the latest work on the issue lists the ingredients of viral web content  :

✅  A story
✅ Of the admirable
✅ Of the unexpected
✅ Of humor
✅ Of novelty
✅ Of provocation
✅ Of added value
✅ Of social interaction

Viral content is clearly more engaging than a simple advertisement since it encourages the target to share and participate.

6 steps to follow to write viral web content

1. Define the objectives of your web content

What do you really expect from your content? Why do you want to implement a web content strategy? What results are you hoping for?

Demonstrate your expertise? Develop your community? Your audience? Improve the SEO of your website  ? Make it more visible?

If, for example, you want to optimize the engagement of your community, emotion can be one of the keys.

On the other hand, if you simply want to acquire more traffic for your website, writing technical web content with high added value will be more effective.

2. Analyze your target

We are talking about user experience. You need to put yourself in your target's shoes to improve their experience with your brand or website. How does it work? How does she react? What are your strong points ? Your weak points?

The better you know your target, the more you will be able to write content that meets their expectations and therefore benefit from going viral.

You will also develop the engagement of your audience by showing them that you take into consideration the slightest of their remarks, their expectations. You will flatter their ego and value their behavior, thus ensuring a higher conversion rate.

3. Empower your troops

Quality content requires the mobilization of several (all?) Departments: marketing, communication, sales, legal, human resources,& Management?

They need to be informed of the importance of the content and the expected impact.

Much more than words, viral content is about emotion, sensations, feelings. It is essential that all the actors contributing to it be made aware and aware of the dimension to be given to the content.

4. Consult your troops

Viral web content is content that reaches as many people as possible.

It is impossible to create viral content on your own, ignoring reviews.

It is essential to consult your collaborators throughout your web content writing process.

Discuss, debate, exchange.

Acute meetingitis is one of the biggest evils in the business, however, for a result that meets your expectations, brainstorming is strongly recommended.

5. Draw the outline of your web content

You can now draw the outline of your web content.

To do this, list the big ideas of your content and try to integrate the ingredients seen in the intro in an adequate way.

Are you telling a story? Can you make it more surprising? More unexpected? Can you convey more emotions?

6. Develop your creative brief

Once the frame is finalized, you can create your creative brief.

The creative brief will aim to identify all the components and characteristics of your web content: the subject, the tone to set, the dimension to convey, the emotions to share, the tasks to be done and the different actors involved.

From then on, your entire team will be aware of the expectations and can effectively take action.

As soon as you have drafted your web content, you will then have to distribute it on the various platforms provided for in your Social Media strategy and monitor in real time the impact and spinoffs generated.

Thus, you will constantly improve your content and will thus have to benefit more and more from the force of virality.

Conclusion 

My conclusion, gives you an appointment in a few weeks to take stock of the SEO of this article.

I will update it to see if it is well referenced, or not, on Google.

You can actually come and check that yours truly knows how to write web content and that all of their advice on optimized content is not just hot air!

See you soon.

So one last time, how do you write SEO Optimized web content?

Bonus: writing web content, the ultimate trick

I would like to thank you, you who stayed until the end of this huge article. For this, I will present the trick that allows me to stand out from the competition.

I'll even give you two more tips for writing well-SEO web content.

As you can see in this study, web content that ranks 1st on Google has an average of 1950 words.

This is why this article is consistent.

The other tip that is essential is updating your content.

Updating is a practice in its own right in web content writing, but a tiny minority take the time to do so.

However, Google strongly takes this criterion into account in the ranking of its search results. Its notoriety depends on it.

And as if that were not enough, if you want to go further, I offer you this free guide, also very complete: Visit Cybexo Blog posts.