A short guide to content marketing:

If you are looking to grow your website traffic and brand popularity, then reading these lines you are on the right track!

Definition of content marketing:

Content marketing is a rich and vast process to set up, but today this marketing strategy plays a
primordial role in digital marketing. It is a priority to increase its visibility and the turnover of its
company with the internet. This guide to content marketing will help you understand the concept
of content marketing and start organizing your thoughts for integration into your company's
marketing strategy.

Content marketing, content marketing or even editorial strategy is a marketing strategy
that consists in creating and distributing to your customers and prospects, informative,
entertaining and high value-added media content.

If we were to simply summarize what content marketing is, a short definition would be:

Create interesting content to grab the attention of qualified prospects.

Indeed, content marketing will consist in creating interesting content for your prospects and targets
in order to attract attention and publicize your brand and your services.

Importance and challenges of content marketing:

Content marketing has established itself as a strong digital trend in 2014.

In 2015, the importance of content marketing was confirmed for marketers, it was placed as the
2nd marketing opportunity (15%) behind user experience (22%).

Thanks to effective and relevant content, you no longer go looking for the customer but he is the
one who comes to you because you talk to him about the subjects that interest him.

A good content marketing strategy will allow you to:

• Increase your website traffic
• Obtain new prospects
• Improve the SEO of your site
• Become recognized in your field
• Interact with your customers
• Gain their trust
• Improve their loyalty

Content marketing also has a very positive impact on SEO, since the creation of unique and
original content remains the most effective way to improve SEO and Social media marketing.

Ultimately, this content marketing strategy is also particularly effective for generating new leads.

How to create a content marketing strategy?

Here's what the process of a content marketing strategy looks like.
Where to start?

Here are some steps and explanations that can help you understand the principle and try to start
creating your first content.
Define your targets
To be able to create relevant content that interests your Internet users, you have to start by
identifying your targets. The identification and precise knowledge of your targets ,
their expectations, their habits will allow you to define the most suitable content to capture their
attention.

Look for content ideas

Then you have to find content marketing ideas to fuel your content marketing.

Ask yourself the question "how can I be of service to my customers and prospects?"

You need to provide information to your customers, so pay attention:

• to their requests
• to their comments
• ask your customer service about recurring questions or problems from your customers

Plan your publications

If your content marketing strategy needs to be fed very regularly with content, it will be useful to
plan an editorial calendar to properly organize your posts.

Create content

Working with a web editor is very easy! Thus, it can help you create the content of your websites without any difficulty! Discover our guide: How to Write SEO Optimized Web Content?

Promotion of content

Finally, the web is a sharing tool, so share your content . The easiest way is to share it on your social networks, but it must also be relayed by your Internet users, so encourage them and make them want to share.

Check out our guide: Importance of Content Marketing In SEO

Link exchange and setting up partnerships with influential blogs in your market is also an effective tool in sharing your content.

Types of Content Marketing:

The type of content is crucial in the effectiveness of the message, it will depend on:

• your goals,
• your targets
• the information you want to convey

There are many types of content in content marketing. This slide brings together 99 types of
marketing content to inspire you.

Create content:

You will need to think about your strategy before you start creating your content.

The four steps to follow:

1. Definition of targets
2. Find content ideas
3. Realize the content
4. Make the content known

You don't have to be proficient in web copywriting to create content for your brand.

Today it is extremely easy to entrust this task to professional writers.

You will simply have to guide the web editor on what you want to achieve, and he will take care of
advising you and creating the content for your sites.

We've created a short guide to help you know what kind of content would be interesting for your
website.

See the guide: Get Huge Traffic Without SEO

How to create a lot of content?

Many marketers say they want to invest in content marketing in the next few years.

It also emerges from this study that the biggest problem is creating a large volume of content. Check out our How can your business grow with Cybexo SEO.

Using a service like Redactor.com allows you to get lots of content very quickly and easily!

The importance of content marketing:

Content Marketing is more and more essential in a global marketing strategy. This tends to be accentuated with the rise of digital. Internet users are constantly waiting for relevant content with high added value. Thus, you make yourself credible in the eyes of your target, which will help you build a relationship with them. In addition, the content helps to create a link between you and your customers or prospects.
Beyond brand image and customer relations, Internet users are not the only ones who desire quality content , and so are search engines. Indeed, Google is constantly implementing new algorithms in order to fight against sites with content deemed to be of low quality.
While it is for your customers or for your visibility on the web, quality and optimized content for SEO is today essential in a global Marketing strategy.

1- The most popular means for Content Marketing:
- The blog: This is one of the first social networks to have emerged (skyblog, Myspace) and since then it has evolved a lot. Indeed, nowadays, the blog represents the social network par excellence of marketers and this for two reasons. The first is Netlinking. The second is to be able to show your expertise through a quality article . Blogs are therefore a real gold mine for marketers today.
- The site itself: to make the difference in the face of the competition, it is essential to highlight your strengths through quality content on each page of your website. In addition, on the side of search engine algorithms, Google clearly shows its desire to promote relevant and well-organized content. Since 2012, Google's Panda and Penguin programs have penalized sites with low added value content. The creation of quality content is therefore the starting point of the virtuous circle of natural referencing.
- Social networks: it is obvious, the emergence of social networks has simplified and accelerated the circulation of information. She also placed the notions of engagement and virality around informative content at the center. In addition to being an excellent medium, social networks therefore play a crucial role in changing the way brands communicate on the internet. Writing content directly on social networks and sharing quality content VIA social networks are the two new challenges for e-marketers.
2- What type of content?
The idea is to regularly publish information of various types. Indeed, multiple forms can be used to communicate: Texts, infographics, images, photos, videos ... Do not hesitate to publish impactful, funny, original content in order to encourage Internet users to take action and share the content.
Two types of very engaging content:
1 - Crowdsourcing is a content marketing practice that involves asking fans for advice when a business has to make a choice. This technique has a double advantage for the brand:
- It flatters its customer by giving him the floor, which facilitates brand adhesion and loyalty.
- It allows the company to know what pleases its customer and therefore to adapt to his desires.
2- Video is the content most likely to be shared, which will undoubtedly promote the virality of your content. Thus, video makes it possible to optimize the construction of its network and increase the reach on notoriety.
In addition, video has an increasingly strong influence on natural referencing.
Finally, video is the most attractive content, so it can be useful when you want to send a message to your target in a marketing e-mail and in your press relations
If you also want to increase your visibility, get closer to your target, make your brand credible and appeal to search engines, opt for a Content Marketing strategy. You can either set it up yourself, or use a  Cybexo Content Marketing agency Services. According to Cybexo inc, the content marketing strategy is the heart of the website, from planning (via Mind Mapping and Keyword research) to creating information-oriented content about the company, its services, and products. Cybexo content creation experts increase the level of interaction between your business and customers. 𝐆𝐫𝐨𝐰 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐖𝐢𝐭𝐡 𝐔𝐬!