Graphic designing and branding:

Graphic designing and branding: The emotional connection with the audience.

 Branding has become essential for businesses today. Branding is a process of creating a brand that positions itself in the preferences of the consumer.

Through this process, the brand is recognized and associated with a concept made up of several elements, such as name, visual identity, sound identity, tone of communication, among other aspects.

Creating a brand involves generating the loyalty and trust of the public to consume these products. Branding accompanies the production of elements such as name creation, visual identity, brand positioning, brand loyalty and brand architecture.

Discover Our guide: How brand Strategy can make a business successful.

Since what distinguishes one brand from another has to do with its corporate identity, let's see what are the distinctive elements that, starting from the graphics, give meaning to the brand's identity.

The graphic designing and visual elements of the brand

The graphic representations of a company are what we call the visual identity, which is the combination of several elements that are established in the company philosophy, such as vision, mission and values. The graphic representation is designed on the basis of a marketing plan that has previously been researched on the target audience. 
The following are designed to establish themselves as symbols of the brand, to define the personality of the company and to create an emotional connection with consumers.

Check out our guide: Graphic and Web Design Trend in 2020

The name
This is one of the most important elements from a branding point of view, since it is the main distinguishing element of the brand. The name should be easy to pronounce, should be related to the business of the business, should not exceed seven letters (there are exceptions) and should project a positive idea to the business. 
The design of a name is based on the appropriate choice of color, typography and logo.

The logo

Logo branding service is only a part of branding services. It is a symbol of identity of a company or an institution formed by images or letters. The logo must have the following characteristics: it must be legible in all formats, sizes and materials in which it is presented or reproduced; it must also be unique and timeless and create a visual impact.

Typography
The type of typography chosen will serve to visually identify the company in relation to the rest of the competition. It should be primarily readable, simple and reflect the concept of the brand. In this way, the level of visual consistency reaches the consumer who accepts, identifies and consumes the brand's products.

Color

In this regard, colors should reflect the culture, the personality of the company, the segment of the population to which the brand is aimed, the values ​​of the company, the history of the brand, among others. All this in order to awaken and maintain the interest of the consumer.

The brand image in the public mind is defined by a good branding process where the marketing defines the actions necessary to generate credibility, trust and preference.

Graphic Designing: More than a Visual Message

The graphic design is the representation of a concept through images and words that constitute a visual message. A picture is worth a thousand words, and it is a reality, because wherever we go or look, we are exposed to pictures and words that communicate something specific.

The graphic Designing concept uses elements such as illustrations, photographs, graphic elements, etc. which are sometimes combined with textual content to define any product. The creation of visual content is a process that begins with the definition of ideas that represent an object or a reality and that produce, in public opinion, motivation, connection, empathy, reaction, etc.

The graphic concept as a creative process is of great value because it draws on knowledge from various disciplines such as psychology, architecture, sociology, economics, advertising, among others. That is why, when thinking of a visual product, it is important to leave this process to professionals with experience in this field.

If you haven't yet define your company graphic lines, waste no more time, do it and position your brand in the market. Visit Cybexo Graphic Design firm and as a Digital Marketing experts, we are committed to finding the best approach to implement your brand across all platforms so that your target audience embraces and shares your brand in an intuitive and natural way.