Business and Technology

  7 tips to improve your content marketing The content marketing is one of the leading digital marketing trends. If you too have decided to embark on a content marketing strategy, we will try to help you with this by giving you some tips and best practices to start or improve your content marketing.   1. Define the mission of your company At first and what constitutes the first and essential step of your content marketing strategy, it is the definition of the mission, values ​​, and objectives of your company: It is by knowing well the beliefs and convictions of your company, the ideas, purpose, and values ​​that constitute it that your content strategy will automatically flow. Our advice It is therefore essential to respect this step before embarking on your content marketing strategy so as not to make a mistake or to orient yourself in the wrong way, which could have an opposite effect on what you are looking for. Read also: How To Do Brand Marketing . 2. Define your targets Then, i

  How to Promote your Mobile Application? How to promote a mobile application? How to promote your application on the Internet? How to generate downloads for your app? How to increase the number of installations of your application? What are the freeways to launch your application? How to launch an advertising campaign to launch your application? What formats do Facebook, Twitter, and Google Adwords offer to advertise an application on the Internet? Before starting your tutorial, get my Roadmap, consult the Traffic & Customers Program and download free guides and tips to create traffic, generate leads, and attract customers: Before promoting your mobile application Before you truly enter the growth phase of your application, take the time to validate your application model. Make sure there are no more frictions, brakes, blocking points: 1. In the way you communicate: messages, visuals… 2. In the channels you use: find the best advertising platform, the best format, and the most re

Everything you need to know about a company's branding: The brand image of a company is a source of profit. On the other hand, if this image is bad, it may be the cause of a drop in turnover. Today, consumers want to be close to businesses, to know the people who work on the products and services offered, and even their environment. In addition, competition is fierce on the different and it is imperative to stand out in one way or another. Here's everything you need to know about branding a business. What is the brand image of a company? Before expanding on the brand image of a company, we must give its definition. The brand image is the representation of a company, an institution, or an organization, seen by the consumer. The same company can have several brand images: That which is wanted by the company which sets its objectives and the direction of the messages, That which is perceived by the public and which corresponds to the representations of the company on the audience.

  How to create a good content marketing strategy Internet users have never consumed as much content as they do today. To meet this growing need, brands have never published so many, even going so far as to create dedicated internal teams to produce them. However, before you blindly embark on a Content Marketing strategy that can be costly and time-consuming, take the time to ask yourself the right questions: is the content you create based on a clearly established strategy, responding to objectives specific marketing and to the needs and interests of your targets? Before going into detail in the key steps to take into account to lead an effective content marketing strategy, let's agree on the definition of content marketing . What is content marketing? Content marketing is about creating and sharing quality information that is entertaining, educational, interesting, or emotional value. The goal: to establish a lasting relationship with your target audience while achieving the goal