How to Promote your Mobile Application?

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How to Promote your Mobile Application?

How to promote a mobile application? How to promote your application on the Internet?

How to generate downloads for your app? How to increase the number of installations of your application? What are the freeways to launch your application? How to launch an advertising campaign to launch your application? What formats do Facebook, Twitter, and Google Adwords offer to advertise an application on the Internet?


Before starting your tutorial, get my Roadmap, consult the Traffic & Customers Program and download free guides and tips to create traffic, generate leads, and attract customers:


Before promoting your mobile application


Before you truly enter the growth phase of your application, take the time to validate your application model.

Make sure there are no more frictions, brakes, blocking points:

1. In the way you communicate: messages, visuals…

2. In the channels you use: find the best advertising platform, the best format, and the most relevant targeting

2. When users arrive on the download page of your application

3. When they install the application: downloads time, the weight of the application…

4. When they launch for the first time in the app

6. In the way you keep them coming back

7. When you ask them to upgrade or make in-app purchases

8. When you get them to talk about your app around them and to invite their friends

Constantly testing and optimizing your application during the pre-launch phase is essential before you think of spending a bigger budget on your launch. To assess if you are ready to promote your application, read the full tutorial on the issue (beware, risk of depression but it's for your good :)

Keep in mind that if you are able to convince 20% of users to download your app from the Appstore or Google Play, then you will pay 20% less for your ads to acquire a user.

At all stages of the conversion, from downloading to purchasing services, you need to plug the holes in the bucket that will prevent you from promoting your app later and investing more profitably.


Read our Article: Mobile App Branding Strategies for Startups

1. Promote your mobile application

There are several ways to promote a mobile app:

  • SEO applied to your download page (or App Store SEO)

  • Social networks

  • Articles in your blog

  • Communication with bloggers

  • Press articles

  • SMS marketing campaigns

  • Emailing campaigns

  • Videos

The method is always the same:

1. Constantly test different channels on a small scale

2. See which channels work best

3. Spend more time and budget on this channel


When you have identified the channels that are working, put your energy in, and keep going.

2. Attract traffic to my download page

Listing your application in Google Play and the Apple Store is the main lever for attracting users to your download page for free.

What does SEO for your application consist of?

For a budget management application, appearing first in search results when a user types “manage my budget” or “save money” in Google Play or Itunes is essential to recover (depending on the potential of the word- key) hundreds of monthly downloads.

You must, therefore (like for a website) try to position yourself on the keywords with the most potential and despite everything accessible in a relatively limited time (before your application is a failure and you have more money for short).

The most popular and downloaded applications can be placed at the top of their category or their country. From then on, it is no longer hundreds of downloads but thousands that can naturally be generated thanks to your positioning.

Many factors come into play to be well classified:

- The title and description of your application

- The rating of your application

- The number and quality of comments

- The volume of downloads

- The uninstall rate


Check out the article: Why your Business needs a Mobile App

3. Rely on bloggers to drive traffic to your app

Unlike the American blogs (Mashable, Techcrunch…) known to be kingmakers, in France only a handful of blogs are really capable of creating a lot of traffic in a short period of time. So don't rely on blogs to create lasting traffic to your app.

On the other hand, developing your relationship with blogs has two virtues:

1. Blogs generally have a very qualified audience. If you select your blogs well, you can reach decision-makers, managers, influencers, investors…

2. Blogs allow you to work on your network of links pointing to your download page, enrich the keywords on which your page can appear in the results, and ultimately will help you build long term traffic.

4. Use your blog to improve SEO for your app:

Having a site to present your application is good. However, blogging on this website is often a powerful tool if you stick to this effort for the long haul and blog properly:

1. Don't use your app blog just to talk about yourself (“We just launched a new feature”)

2. Use your blog as a weapon to conquer keywords (“How to save 50 dollars per month? ”or“ How to manage your budget simply ”could be two interesting articles for our mobile budget management app)

3. Use your blog to educate your users: explain the value of your app by showing how to use it on a daily basis

4. Use the articles of your blog to point to your download pages in order to enrich the keywords on which your app is positioned


Discover our article: 5 Reasons where you need a VPN

5. Rely on the press and journalists to promote your application

As with blogging, reaching out to the press and media, in general, is a great way to market your app. However, be careful, contacting journalists is a real job that most often requires the work of a press relations agency.

Journalists receive an average of 300 emails per day and simply don't have time to process. PR agencies will do the follow-up and 1-to-1 dating work necessary to build awareness of your brand and app.

The job of a journalist is not to advertise a company, a brand, or an application. For the media to talk about your application, it will have to be of real use (and you as founder), answer social questions, and echo the news. At this price, you will have a chance of being taken back.

In any case, the secret of Press Relations lies in the way you present your business. Position yourself vis-à-vis the media not as yet another company seeking to make itself known but as an expert in your field who can help them make a good paper or a quality documentary.

Beware of disappointments: to have already had reports in the Journal de TF1 du midi, do not count on more than 500 to 1000 downloads for an article in a major media. There is a strong difference between a paper article or a report and the fact of downloading an app on your mobile.

In conclusion, Press Relations is a long-term approach that allows good visibility for the brand without necessarily generating a lot of downloads. However, when you have a nice link on Le Monde, you can be sure that the SEO of your application will improve.

6. make use of virality mechanics

Basically, people don't care about your new app that's going to revolutionize the bicycle market.

- Tell a story

- Make people vibrate not with the features of your application but with what it conveys as emotions

- Value your story, your failures, and successes as Hinge knew how to do by explaining how they almost lost everything by putting their last $ 25,000 into play at an extraordinary launch party before realizing that their app was not validated on the Appstore. Journalists love stories and don't care about features.

- Take risks, you are small, you have nothing to lose. As long as you are in line with your values ​​and with the purpose of your application, try the buzz.

7. Increase the number of your downloads for free

Applications like Appgratis allow usually paid applications to be free or at a reduced price for a period of 24 hours for all subscribers of the application.

As an application creator, this system is particularly interesting because depending on whether you are going to make your application free, you will also get between 10,000 and 50,000 downloads in a short period of time. This download boost will allow you to reach one of the Tops of the Google Play or the App Store and become one of the trending applications of the day. In fact, by reaching these Tops, you will get thousands of additional downloads.

8. Post your app on social media

Social networks are obviously a major launch tool for an application, especially since they have now been used mainly on mobile.

9. How to promote your application on social networks?

I never recommend promoting your app for a fee except in three cases:

at. To validate the concept of your application with a small audience of testers

b. To test an acquisition channel on a reduced budget to determine which advertising platform will be the most profitable when you put in a much larger envelope.

vs. To "scale" and massively increase the number of downloads when the proof of concept is done and your application has a valid business model.

10. Promote your application on the Internet

Google AdWords also offers solutions to promote your application further.

1. A first solution: Application extensions for text ads. The ad extensions Google Adwords accompany your Google ads displaying a complementary link redirects to a download page of the Appstore or Google Play.

2. The “advertisements for the promotion of an application,” of the Search Network campaigns

This format allows you to promote a mobile application to create traffic to your download page on Google Play and iTunes.

This format is only available as part of a Google AdWords Search Network campaign. All the more interesting that Google is currently testing with a test group the display of these advertisements in Google Play search results:

3. Ads for the promotion of a mobile application of Display campaigns

There are three formats for promoting an app available in Display Network campaigns.

1. Ads for promoting an application

2. Video ads for promoting an application

3. Image ads for promoting an application

Unlike the ads from the AdWords Search Network campaigns seen previously, these formats are used to promote your mobile application within mobile applications, these ads are also only displayed on Android laptops and tablets, iPhones and iPads with a WIFI connection and not on the web. Your download conversion rates should therefore be quite good. To test of course as usual.

at. Ads for promoting an application

Ads for promoting an application allow you to choose a promotional message and turn it into a banner that will be integrated into partner mobile applications in order to generate 

4. “Interest in a mobile application” campaigns which quite simply make it possible to bring back users who have already installed your application in order to retain them or make them perform a specific action in your app.

A tap directly opens your application. These ads are only displayed on mobile and tablets and use mobile remarketing tags to configure on your app in order to target your users based on their actions.

To go further on the subject, download my free guides and tips to increase your traffic and your audience:


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