Business and Technology

  10 reasons why you should have a responsive website to grow your business Today, more than 50% of consumers use their mobile devices such as smartphones and tablets to search the Internet for information, visit a website, or make a purchase. More and more people are turning away from computers and laptops because they always have their mobile devices close at hand. This is why the design of your website should adapt to the mobile screen, which is much smaller. In fact, your design should adapt to all platforms: computer screen, tablet, and mobile. You want to create a consistent and optimized experience for the customer, no matter what device they're using. A classic fixed-width website is no longer enough. Unfortunately, there are still companies that have non-responsive sites. Reason # 1: Recommended by Google Google now defines responsive sites as the best practice to follow to optimize the user experience for mobile device users and reach this target audience. Google goes so

  IMPROVE THE SEO OF YOUR WORDPRESS: Your WordPress site is not taking off? This is probably because of poor SEO: Based on more than 200 points, Google SEO is quite precise in its queries. This is why optimizing your site is a long process. So, how do you improve the SEO of your WordPress site? We'll see that right away! The first actions to take to improve SEO: Whether your site is already in place or you are in the process of creating it, you will have to put in place certain levers to help your SEO. Indeed, to improve the visibility of your site, you must: Choose the right theme Secure your site Define important keywords In this way, you build the foundations of your site as healthily as possible. Solid “foundations” make it possible not to unnecessarily overload your WordPress and to offer it a clean code. Taking care of the code of his site from the start greatly improves the user experience. Read our article: Why Website Fail in Generating Traffic Choose the right theme: Cho

Why Branding is so Important to a business: The brand image, what does it bring to the company?  Have you ever noticed that some brand images get our attention? The brand image and its definition: The  brand image  is the  representation of a company  (or organization, institution)  perceived by the consumer.  The term  “  branding  ” is also used  to qualify the brand image.  The messages related to the brand are conveyed via the Internet, the media and print. The representations conveyed are essentially  "mental".   The dissemination of the message constructed and addressed to a target audience is likely to generate an exchange, reasoning and therefore influence the audience. The brand image is: Wanted by the company: The company sets goals, intentions and values ​​that it wishes to convey to the public. Perceived by the public: The brand image corresponds to the representations existing at a given moment in the target population. What are the differen

A short guide to content marketing: If you are looking to grow your website traffic and brand popularity, then reading these lines you are on the right track! Definition of content marketing: Content marketing is a rich and vast process to set up, but today this marketing strategy plays a primordial role in digital marketing. It is a priority to increase its visibility and the turnover of its company with the internet. This guide to content marketing will help you understand the concept of content marketing and start organizing your thoughts for integration into your company's marketing strategy. Content marketing, content marketing or even editorial strategy is a marketing strategy that consists in creating and distributing to your customers and prospects, informative, entertaining and high value-added media content. If we were to simply summarize what content marketing is, a short definition would be: Create interesting content to grab the attention of qualif