10 reasons why you should have a responsive website

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10 reasons why you should have a responsive website to grow your business

Today, more than 50% of consumers use their mobile devices such as smartphones and tablets to search the Internet for information, visit a website, or make a purchase. More and more people are turning away from computers and laptops because they always have their mobile devices close at hand. This is why the design of your website should adapt to the mobile screen, which is much smaller. In fact, your design should adapt to all platforms: computer screen, tablet, and mobile. You want to create a consistent and optimized experience for the customer, no matter what device they're using. A classic fixed-width website is no longer enough. Unfortunately, there are still companies that have non-responsive sites.


Reason # 1: Recommended by Google

Google now defines responsive sites as the best practice to follow to optimize the user experience for mobile device users and reach this target audience. Google goes so far as to favor adaptive sites in its search engines if the search is carried out on a mobile device. This is especially true for a local search. When we know that Google holds 90% of the market share, it is essential to understand the full scope and impact that an adaptive site will have on the growth of your business.


Read our article: User-Friendly Website 


Reason # 2: One site, multiple devices

Providing a pleasant user experience across multiple platforms and screen sizes is the most engaging and critical aspect of responsive web design for today's mobile world. For example, if you are looking for a birthday present on your cell phone at work, then you continue to search on the same site on your computer at home, when the site is responsive you will not have to redo the steps already taken from the product research. A responsive site really makes life easier and your customers will thank you for it!


Reason # 3: Easier to manage

Having a website and a mobile site requires having two Google AdWords campaigns, two SEO campaigns, and separate Google Analytics reports, which becomes very complicated to manage. Managing a single site is much easier than managing two sites.


Discover our article: Common SEO Mistakes You Need To Correct Them


Reason # 4: Positive user experience

When mobile users come to a website that is not mobile-friendly, they tend to leave that site and a business opportunity is missed. In fact, if a user lands on your mobile site and is frustrated because it's hard to navigate, according to Google Think Insights on Mobile, there's a 61% chance that they'll leave and go to another website. In contrast, data shows that a positive experience on a responsive website makes the user 67% more likely to purchase a product or service. So it would be very beneficial to upgrade your site to make it mobile-friendly.


Reason # 5: The Importance of Your Web Presence

If you've incorporated a business blog and social media strategy into your internet marketing campaign, you've probably seen a significant increase in your mobile traffic. A recent study from ComScore shows that 55% of social media consumption (Facebook, Twitter, Pinterest and Instagram) happens on a mobile device. By being active on social media and adding links to your responsive website, you will observe greater activity in the form of visitors and buyers. And if your links are shared, your site is guaranteed to rank higher in the search engines!


Read also: Role of Responsive Web Design in Business Success:


Reason # 6: Best for SEO

In general, mobile-responsive websites perform better and are easier to maintain. If you decide to create a separate mobile site, be aware that you will need to build that site's domain authority and reputation from scratch. Who wants to take this trouble? It is much easier and cost-effective to upgrade your existing platform so that your web design is responsive to mobile platforms. This will keep your existing traffic and the domain name you already have.


Reason # 7: User-friendliness: a must for small businesses

Most people use their smartphones several times a day to browse the Internet. This routine inevitably results in a drop in Internet usage on desktop computers. Over 90% of mobile users search for local businesses on their phones. These mobile users invariably contact the business they searched for within 24 hours! Therefore, if your business website is user-friendly, i.e. responsive, you will increase your sales opportunities.


Read our article: Why Website Fail In Generating Traffic


Reason # 8: V for speed

Content per page on a mobile device or tablet should load within 1 or 2 seconds by Google Page Speed ​​Developers standards. Your visitors are busy people and if the site is taking too long to load, they won't wait. They'll click away from the site and visit your competitor instead.


Reason # 9:  E-commerce and now M-Commerce

The most important growth driver for e-commerce over the past five years has been M-commerce. In other words, using portable devices to shop online. It represents 74% of the growth of online commerce. Professionals believe in mobility and in this new impetus that will increase e-commerce in the coming years. This dramatic expansion prompted small businesses to revamp their business websites. You too could take advantage of this increase in M-Commerce and convert users arriving via mobile into loyal customers.


Reason # 10: Simple and inexpensive

Setting up a mobile-responsive website for your business doesn't have to be expensive. Like any new technology, the prices from the beginning have come down a lot today. Now you can have a dynamic and fluid design without having to put a big dent in your budget. In many cases, you won't even have to start your site from scratch. Your developer is fully qualified to explain what the best options are available to you.


The future is mobile

As you can see, having a user-friendly website is a must-have tool for your online marketing campaigns. Because mobile device usage will overtake actual office usage over the next 12 months, your business should not miss the opportunity to generate additional sales. CYBEXO is a well-known and best website design and web development company in Canada and specializes in building a responsive website. Visit Cybexo Inc web page & Call us today to find out how we can help you.





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