2020 digital marketing: the 5 trends not to miss:

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2020 digital marketing: the 5 trends not to miss:


With the ubiquitous new technologies, the expansion of the digital marketing universe is indisputable. Companies will have to communicate differently. Discover the 5 digital marketing trends to adopt for this year 2018.

Digital Marketing: Trend-1: Live video, always in first place


The hegemony of visual content continues and for good reason, consumers have a real preference for the entertaining and friendly side of visual effects. Content in video format has the best rating. Proof in support, the many video publications on Instagram Stories, Facebook Stories, WhatsApp Status, not to mention YouTube.



Digital Marketing: Trend-2: Virtual reality and augmented reality for new experiences


Enriching the customer experience is at the heart of digital marketing. Virtual reality and augmented reality add this entertaining and impressive side which will improve the customer experience within the framework of communication campaigns.



Digital Marketing: Trend-3: A rise in artificial intelligence

Artificial intelligence and chatbots? They are very interesting tools to personalize the experience of each client while maximizing conversions. They make it possible to establish a link and better follow-up of customers while meeting their real needs, and this, in the immediate future.

Digital Marketing: Trend-4: Booming Influencer Marketing

Influencers today have more impact on the most passionate consumers. By considering the power of micro-influencers at the same time, companies can increase their brand awareness and image, while improving their engagement with new consumers.


Digital Marketing: Trend-5: Marketing automation with personalized messages

To optimize the presence and be always closer to consumers, marketing automation must be applied at all levels (emailing, social networks, mobile, etc.). Personalization will also be at the heart of communication to be more relevant.

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