2020 digital marketing: the 5 trends not to miss:

-

2020 digital marketing: the 5 trends not to miss:


With the ubiquitous new technologies, the expansion of the digital marketing universe is indisputable. Companies will have to communicate differently. Discover the 5 digital marketing trends to adopt for this year 2018.

Digital Marketing: Trend-1: Live video, always in first place


The hegemony of visual content continues and for good reason, consumers have a real preference for the entertaining and friendly side of visual effects. Content in video format has the best rating. Proof in support, the many video publications on Instagram Stories, Facebook Stories, WhatsApp Status, not to mention YouTube.



Digital Marketing: Trend-2: Virtual reality and augmented reality for new experiences


Enriching the customer experience is at the heart of digital marketing. Virtual reality and augmented reality add this entertaining and impressive side which will improve the customer experience within the framework of communication campaigns.



Digital Marketing: Trend-3: A rise in artificial intelligence

Artificial intelligence and chatbots? They are very interesting tools to personalize the experience of each client while maximizing conversions. They make it possible to establish a link and better follow-up of customers while meeting their real needs, and this, in the immediate future.

Digital Marketing: Trend-4: Booming Influencer Marketing

Influencers today have more impact on the most passionate consumers. By considering the power of micro-influencers at the same time, companies can increase their brand awareness and image, while improving their engagement with new consumers.


Digital Marketing: Trend-5: Marketing automation with personalized messages

To optimize the presence and be always closer to consumers, marketing automation must be applied at all levels (emailing, social networks, mobile, etc.). Personalization will also be at the heart of communication to be more relevant.

Comments

Post a Comment

Popular posts from this blog

A short guide to content marketing:

-
Image
A short guide to content marketing: If you are looking to grow your website traffic and brand popularity, then reading these lines you are on the right track! Definition of content marketing: Content marketing is a rich and vast process to set up, but today this marketing strategy plays a primordial role in digital marketing. It is a priority to increase its visibility and the turnover of its company with the internet. This guide to content marketing will help you understand the concept of content marketing and start organizing your thoughts for integration into your company's marketing strategy. Content marketing, content marketing or even editorial strategy is a marketing strategy that consists in creating and distributing to your customers and prospects, informative, entertaining and high value-added media content. If we were to simply summarize what content marketing is, a short definition would be: Create interesting content to grab the attention of qualif
Read more

Web Copywriting: What is Copywriting?

-
Image
Web Copywriting: What is Copywriting? Copywriting is simply the art of writing to encourage a prospect to take action and then be converted into a client of your business. It's an essential skill for any good marketer who wants to develop his business by increasing his number of customers or improving the relationship he currently has with his own customers. Who are we targeting with copywriting? Absolutely everyone, whether an individual or a professional, each of us is faced with copywriting at least once a day. This sales method is there first and foremost to show how your business has the power to solve a particular problem that the prospect encounters.   What is the difference with SEO writing? The main difference between a copywriter and an SEO writer is primarily based on the purpose of the writing in question. Indeed, where an SEO copywriter will seek to please Google and other search engines so that the referencing of the site on which the articles wil
Read more

HOW TO WRITE SEO OPTIMIZED WEB CONTENT:

-
Image
H OW TO WRITE SEO Optimized WEB CONTENT: DETAILED PRACTICAL CASE Writing an SEO Optimized web content is an essential skill to be visible, attract qualified visitors and gain customers on the Internet.  How to write web content?  Here is a concrete example, detailed step by step. This article is not an article like any other. I'm going to play the SEO Optimized web writing game by killing two birds with one stone: giving you the best practices to follow while trying to get this article listed on the 1st Google page on the ultra-competitive keyword: how to write web content. Today, while chatting with a client, I found myself faced with a remark that comes up frequently.  SEO experts provide a lot of info on SEO and web content writing, but it's still theory.  Where are the examples? Indeed, my client is right and I think you agree. If you do some research on web writing at our dear friend Google, you will find a bunch of articles presenting best practices
Read more