8 TIPS for getting better SEO on the internet

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8 TIPS for getting better SEO on the internet



Natural referencing or SEO (Search Engine Optimization) is a complex science, constantly evolving. However, even if you are not an expert on the subject, you can make a name for yourself by applying proven recipes.


SEO web
Do you understand why you should be the best in SEO?
SEO takes time but takes you into a virtuous circle: the more you go up in the ranking, the more your page is visited, the more Google likes you ... and the more it rewards you by making you go up in its ranking again.
Google has become very intelligent, it is no longer satisfied with counting keywords, it is able to judge your content, hence the capital importance of good copywriting (in good French!) Combined with an SEO strategy. If you pay special attention to the points developed below, you are guaranteed a very good place in the ranking and why not the gold medal!

1 - The keywords:

It is a word or a group of words that the user types in his search engine. Their choice is essential. If they are not relevant, the disappointed user will leave your site, and Google will punish you by demoting you. Choose the least competitive to stand out more easily.
Keywords should appear in various places in the text (but not overuse), in the title, in the URL, and in the meta description.

2 - Internal links:

They structure your site and have a primary impact because Google does not reference a site but a page. Use the content of the link to give the theme of the landing page, ie use the keywords of your landing page and not "click on this link" or "more info here".

3 - Outgoing links:

They link to other websites. Even if their impact is minimal, they give credibility to your article because Google considers shady not to have one. Take care that they open in another tab to prevent your visitor from leaving your site.

4 - Incoming links:

Backlinks are fundamental. When other sites add a link to yours, they allow you to build relationships, generate traffic, and give you credibility.

5 - Everything must be completed: images, Word or PDF files, videos…

The images, besides the fact that they catch the eye, count for a lot. Give them a name related to your article. Google is now doing image recognition but it will love you more if you help it. Fill in the alternative text that is displayed if your browser cannot read the image and take the opportunity to put your keywords in it.
Word and PDF files are now indexed so place keywords in their title, URL, and in the link.
Google will refer you very favorably if you put links to YouTube videos that it owns. Give them a title that describes the content and put the word "video". Insert your keywords in the metadata.

6 - If you have a local business, how can you be better referenced?

Leverage Google My Business. You can describe your company in detail, supporting photos, and give all your characteristics (address, hours, email, telephone, access, etc.).

7 - Comments:

As your traffic increases, you will receive notices. Do not neglect any and answer all, even - and above all - the negatives, you should never avoid a problem. What matters is to generate engagement.

8 - Social networks:

The links that come from social networks are in “no-follow” so have no impact on your SEO but the search engines take into account the popularity on these networks. Choose the most suitable according to your activity and animate them continuously.
To accompany you, use the free accesses - for limited use - of the countless tools. Take advantage of promotions (for example, for black Friday, Yooda offered a month of unlimited use for € 1) or pretend (simulate an Adwords campaign and pause it).





Here are some very powerful tools:
· Yoast, the magic extension of WordPress
· SEM Rush or Yooda, the multi-tasking Rolls Royce,
· Majestic to judge the quality of a site (trust flow & citation flow),
· Buzzsumo for social networks,
· Adwords for keywords,
· Myposéo to monitor its positioning,
· Similarweb for audiences…
Apply yourself to Google, and other search engines, they will make you a hundredfold!

Read our more interesting & informative Articles:

How does Digital Marketing Strategy Help to Grow a Business?


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