Business and Technology

  10 reasons why you should have a responsive website to grow your business Today, more than 50% of consumers use their mobile devices such as smartphones and tablets to search the Internet for information, visit a website, or make a purchase. More and more people are turning away from computers and laptops because they always have their mobile devices close at hand. This is why the design of your website should adapt to the mobile screen, which is much smaller. In fact, your design should adapt to all platforms: computer screen, tablet, and mobile. You want to create a consistent and optimized experience for the customer, no matter what device they're using. A classic fixed-width website is no longer enough. Unfortunately, there are still companies that have non-responsive sites. Reason # 1: Recommended by Google Google now defines responsive sites as the best practice to follow to optimize the user experience for mobile device users and reach this target audience. Google goes so ...

  7 tips to improve your content marketing The content marketing is one of the leading digital marketing trends. If you too have decided to embark on a content marketing strategy, we will try to help you with this by giving you some tips and best practices to start or improve your content marketing.   1. Define the mission of your company At first and what constitutes the first and essential step of your content marketing strategy, it is the definition of the mission, values ​​, and objectives of your company: It is by knowing well the beliefs and convictions of your company, the ideas, purpose, and values ​​that constitute it that your content strategy will automatically flow. Our advice It is therefore essential to respect this step before embarking on your content marketing strategy so as not to make a mistake or to orient yourself in the wrong way, which could have an opposite effect on what you are looking for. Read also: How To Do Brand Marketing . 2. Define your target...

  How to create a good content marketing strategy Internet users have never consumed as much content as they do today. To meet this growing need, brands have never published so many, even going so far as to create dedicated internal teams to produce them. However, before you blindly embark on a Content Marketing strategy that can be costly and time-consuming, take the time to ask yourself the right questions: is the content you create based on a clearly established strategy, responding to objectives specific marketing and to the needs and interests of your targets? Before going into detail in the key steps to take into account to lead an effective content marketing strategy, let's agree on the definition of content marketing . What is content marketing? Content marketing is about creating and sharing quality information that is entertaining, educational, interesting, or emotional value. The goal: to establish a lasting relationship with your target audience while achieving the goal...

The Digital Marketing Agency that Drives Results | Cybexo Inc   A leading digital marketing agency can help you increase site traffic, conversions, and ROI. But how do you find a digital marketing agency that does all of this and more? On this page, we'll take a look at the importance of finding a digital marketing agency that's right for your business and what the right agency can help you accomplish. How does a digital marketing agency benefit my business? Whether you are a small or a large business, you want to invest your marketing funds in strategies that deliver impressive returns on investment (ROI). That's why it's a good idea to ask, "How does a digital marketing agency help my business, anyway?" Partnering with a digital marketing agency has many advantages: 1. A DIGITAL MARKETING AGENCY INCREASES YOUR REVENUE With digital marketing, which includes everything from search engine optimization (SEO) to paid search (PPC),   content marketing ,...

  9 Tips to Improve the Quality of your Web Content Today: Content marketing is one of the key levers of a digital strategy effective. And among the arsenal of tools available for developing a content strategy, there is one format that is particularly popular: the blog post. We also notice today that there are more and more marketing blogs. While it is true that writing an article is technically easier to achieve than a webinar, an infographic for a podcast, it is nevertheless a rather difficult exercise to master for those who are not used to doing it regularly. Because a good web editor must be able to capture the attention of his reader by snatching him for a few moments from all the temptations of the web, but he must also encourage him to take any action that serves the company. Here are some tips that, in my opinion, are essential to produce a copy that has an impact on the Internet user and generates, in the long run, tangible and measurable results: The background of your ...