Business and Technology

How to improve the customer experience? 20 tracks The customer experience is a fundamental element of the business strategy of the company: although abstract, this concept is at the heart of customer relations and marketing. More than half of consumers admit that they are ready to leave a brand or not to return to a business following a bad experience. This is why it is essential for a company to focus on the quality of the customer experience, in order to ensure lasting customer satisfaction and thus perpetuate its activity. Definition of the customer experience: The customer experience represents all of the interactions that the customer has with the company. The client has a certain perception of it, experiences emotions and feelings. The result is a global feeling, positive or negative. Optimizing the customer experience is at the heart of successful companies' marketing strategies. Improving the customer experience: 20 practices for improvement. To improve the...

7 WAYS TO USE CRM AS A DIGITAL MARKETING SOLUTION: A  CRM  application  (Customer Relationship Management Tool) or an  ERP  (Global Business Management Tool) will help your team stay focused on its objectives and improve their profitability.  Like all teams in your business, marketing must have clear objectives.  CRM allows you to follow this by helping the marketing team to be more efficient. Digital Marketing Management The number of multichannel communications has become a tremendous opportunity as well as a new difficulty to manage on a daily basis.  For one, leads are much easier to find.  Prospects publicly express their potential interest in products or services similar to yours, on social networks.   Content marketing allows your potential customers to find you and engage with your business on their own.  Social media allows you to express your business values, observe how your brand is perceived, and inter...

2020 digital marketing: the 5 trends not to miss: With the ubiquitous new technologies, the expansion of the digital marketing universe is indisputable.  Companies will have to communicate differently.  Discover the  5 digital marketing trends  to adopt for this year 2018. Digital Marketing: Trend-1: Live video, always in first place The hegemony of visual content continues and for good reason, consumers have a real preference for the entertaining and friendly side of visual effects.  Content in video format has the best rating.  Proof in support, the many video publications on Instagram Stories, Facebook Stories, WhatsApp Status, not to mention YouTube. Digital Marketing: Trend-2: Virtual reality and augmented reality for new experiences Enriching the customer experience is at the heart of digital marketing .  Virtual reality and augmented reality add this entertaining and impressive side which will improve the custom...