Business and Technology

  10 reasons why you should have a responsive website to grow your business Today, more than 50% of consumers use their mobile devices such as smartphones and tablets to search the Internet for information, visit a website, or make a purchase. More and more people are turning away from computers and laptops because they always have their mobile devices close at hand. This is why the design of your website should adapt to the mobile screen, which is much smaller. In fact, your design should adapt to all platforms: computer screen, tablet, and mobile. You want to create a consistent and optimized experience for the customer, no matter what device they're using. A classic fixed-width website is no longer enough. Unfortunately, there are still companies that have non-responsive sites. Reason # 1: Recommended by Google Google now defines responsive sites as the best practice to follow to optimize the user experience for mobile device users and reach this target audience. Google goes so

  7 tips to improve your content marketing The content marketing is one of the leading digital marketing trends. If you too have decided to embark on a content marketing strategy, we will try to help you with this by giving you some tips and best practices to start or improve your content marketing.   1. Define the mission of your company At first and what constitutes the first and essential step of your content marketing strategy, it is the definition of the mission, values ​​, and objectives of your company: It is by knowing well the beliefs and convictions of your company, the ideas, purpose, and values ​​that constitute it that your content strategy will automatically flow. Our advice It is therefore essential to respect this step before embarking on your content marketing strategy so as not to make a mistake or to orient yourself in the wrong way, which could have an opposite effect on what you are looking for. Read also: How To Do Brand Marketing . 2. Define your targets Then, i

  How to create a good content marketing strategy Internet users have never consumed as much content as they do today. To meet this growing need, brands have never published so many, even going so far as to create dedicated internal teams to produce them. However, before you blindly embark on a Content Marketing strategy that can be costly and time-consuming, take the time to ask yourself the right questions: is the content you create based on a clearly established strategy, responding to objectives specific marketing and to the needs and interests of your targets? Before going into detail in the key steps to take into account to lead an effective content marketing strategy, let's agree on the definition of content marketing . What is content marketing? Content marketing is about creating and sharing quality information that is entertaining, educational, interesting, or emotional value. The goal: to establish a lasting relationship with your target audience while achieving the goal

  9 Tips to Improve the Quality of your Web Content Today: Content marketing is one of the key levers of a digital strategy effective. And among the arsenal of tools available for developing a content strategy, there is one format that is particularly popular: the blog post. We also notice today that there are more and more marketing blogs. While it is true that writing an article is technically easier to achieve than a webinar, an infographic for a podcast, it is nevertheless a rather difficult exercise to master for those who are not used to doing it regularly. Because a good web editor must be able to capture the attention of his reader by snatching him for a few moments from all the temptations of the web, but he must also encourage him to take any action that serves the company. Here are some tips that, in my opinion, are essential to produce a copy that has an impact on the Internet user and generates, in the long run, tangible and measurable results: The background of your mark

  IMPROVE THE SEO OF YOUR WORDPRESS: Your WordPress site is not taking off? This is probably because of poor SEO: Based on more than 200 points, Google SEO is quite precise in its queries. This is why optimizing your site is a long process. So, how do you improve the SEO of your WordPress site? We'll see that right away! The first actions to take to improve SEO: Whether your site is already in place or you are in the process of creating it, you will have to put in place certain levers to help your SEO. Indeed, to improve the visibility of your site, you must: Choose the right theme Secure your site Define important keywords In this way, you build the foundations of your site as healthily as possible. Solid “foundations” make it possible not to unnecessarily overload your WordPress and to offer it a clean code. Taking care of the code of his site from the start greatly improves the user experience. Read our article: Why Website Fail in Generating Traffic Choose the right theme: Cho