Business and Technology

  10 reasons why you should have a responsive website to grow your business Today, more than 50% of consumers use their mobile devices such as smartphones and tablets to search the Internet for information, visit a website, or make a purchase. More and more people are turning away from computers and laptops because they always have their mobile devices close at hand. This is why the design of your website should adapt to the mobile screen, which is much smaller. In fact, your design should adapt to all platforms: computer screen, tablet, and mobile. You want to create a consistent and optimized experience for the customer, no matter what device they're using. A classic fixed-width website is no longer enough. Unfortunately, there are still companies that have non-responsive sites. Reason # 1: Recommended by Google Google now defines responsive sites as the best practice to follow to optimize the user experience for mobile device users and reach this target audience. Google goes so ...

  7 tips to improve your content marketing The content marketing is one of the leading digital marketing trends. If you too have decided to embark on a content marketing strategy, we will try to help you with this by giving you some tips and best practices to start or improve your content marketing.   1. Define the mission of your company At first and what constitutes the first and essential step of your content marketing strategy, it is the definition of the mission, values ​​, and objectives of your company: It is by knowing well the beliefs and convictions of your company, the ideas, purpose, and values ​​that constitute it that your content strategy will automatically flow. Our advice It is therefore essential to respect this step before embarking on your content marketing strategy so as not to make a mistake or to orient yourself in the wrong way, which could have an opposite effect on what you are looking for. Read also: How To Do Brand Marketing . 2. Define your target...

  How to Promote your Mobile Application? How to promote a mobile application? How to promote your application on the Internet? How to generate downloads for your app? How to increase the number of installations of your application? What are the freeways to launch your application? How to launch an advertising campaign to launch your application? What formats do Facebook, Twitter, and Google Adwords offer to advertise an application on the Internet? Before starting your tutorial, get my Roadmap, consult the Traffic & Customers Program and download free guides and tips to create traffic, generate leads, and attract customers: Before promoting your mobile application Before you truly enter the growth phase of your application, take the time to validate your application model. Make sure there are no more frictions, brakes, blocking points: 1. In the way you communicate: messages, visuals… 2. In the channels you use: find the best advertising platform, the best format, and the mos...

Everything you need to know about a company's branding: The brand image of a company is a source of profit. On the other hand, if this image is bad, it may be the cause of a drop in turnover. Today, consumers want to be close to businesses, to know the people who work on the products and services offered, and even their environment. In addition, competition is fierce on the different and it is imperative to stand out in one way or another. Here's everything you need to know about branding a business. What is the brand image of a company? Before expanding on the brand image of a company, we must give its definition. The brand image is the representation of a company, an institution, or an organization, seen by the consumer. The same company can have several brand images: That which is wanted by the company which sets its objectives and the direction of the messages, That which is perceived by the public and which corresponds to the representations of the company on the audience....