7 WAYS TO USE CRM AS A DIGITAL MARKETING SOLUTION:

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7 WAYS TO USE CRM AS A DIGITAL MARKETING SOLUTION:


A CRM application (Customer Relationship Management Tool) or an ERP (Global Business Management Tool) will help your team stay focused on its objectives and improve their profitability. Like all teams in your business, marketing must have clear objectives. CRM allows you to follow this by helping the marketing team to be more efficient.

Digital Marketing Management

The number of multichannel communications has become a tremendous opportunity as well as a new difficulty to manage on a daily basis. For one, leads are much easier to find. Prospects publicly express their potential interest in products or services similar to yours, on social networks. Content marketing allows your potential customers to find you and engage with your business on their own. Social media allows you to express your business values, observe how your brand is perceived, and intercept customer service issues before your image is damaged.
Here is a short guide to choosing the right CRM by integrating marketing automation.


1. Capture data in real-time

For so many reports such as tracking and managing your sales funnel, team performance, and customer lifecycle, why waste resources by compiling reports once a month? Create reports and consult them at any time. Find your strengths, weaknesses, best results, and areas for improvement and optimize them on a daily basis.

2. Encourage the team to usefully comment on customer interactions

Have you ever called a company to answer one of your questions and received two different responses from two different employees? I imagine your frustration! Make sure the right-hand knows what the left hand is doing. CRM allows employees to share analyzes and access company resources so that everyone is on the same page.

3. Note the contact information and social media tracking


Many CRM and Enterprise solutions allow you to track your mentions and actions on social media and then analyze the data. If the solution you have does not have this possibility, it is essential that your team notes two important points. How did the customer learn about your business? Facebook, Twitter, E-mail, Telephone? What is the client's preferred method of contact? These two questions will help you find and keep more customers. It will also give you an overview of what matters most to them.

4.Ensure a detailed view of the customer
If you do not use a CRM or Enterprise solution, you will hardly have a clear vision of your relationship with your client. By using a CRM or Enterprise solution you have the opportunity to get a clear idea of ​​your ideal client and how you operate your market.
A CRM offers management teams complete information about their customers. This data can then be used to keep customers value to the business. Take the opportunity to find out what demographics offer your business the greatest growth opportunity and use them.

5. Understand where your business comes from


As mentioned above, it is important to learn where each individual customer found you, what their channel of acquisition is. Compiling this information will help you know how resources are being used.
You may find that most of your customers are on Facebook and arrive through this channel. Next month, maybe you should intensify your presence on this social network to increase your prospects?

6.Create templates

Create document templates tailored to your business. Uniform invoices, emails, and promotional content help customers identify your brand, your business at a glance. This identification creates trust and recognition over time. Certain CRM solutions also make it possible to make models of emails that can be shared within the team. This is a new opportunity to capitalize on formulas that work well with your customers and prospects.

7. Provide excellent customer service

Customer service should be part of your marketing strategy. You can follow up with your customers after purchase via their preferred channel. "Wow" effect guaranteed! Customers feel taken care of if customer service ensures, after a sale, that everything goes as planned. It's a safe bet that the client will return the favor so you may have the pleasant surprise of hearing the client sing your praises in one on a social network…

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