Why invest in digital marketing?

The digital marketing brings real revolution in the way we grow our business. SMEs are doing all they can to keep up with changes in the behavior of their customers. Traditional businesses are changing their business model to strengthen their online business. At the same time, they are reviewing their overall marketing strategy.

Attracting target customers to their website makes all the difference with an inactive online 

business. Getting visitors to your site is the first step. Then, you have to transform them into contacts, subscribers, customers. Digital marketing offers you many tools to capture leads, generate leads and retain your customers. Among the most profitable internet marketing levers:

• Natural Referencing (SEO)
• Paid SEO
• E-mailing
• Content Marketing
• Social media …

These digital strategies offer companies the best opportunities to grow quickly and sustainably.

Are you wondering specifically why you should invest in your digital marketing? Here are 9 reasons that show you his interest and why he helps you in the development of your business.

1. Digital marketing makes business accessible to everyone

Previously, marketing campaigns were reserved for companies with a large advertising budget, multinationals. Today, digital marketing has redistributed the cards. The company that starts up and has few means competes with the biggest. She no longer has any complexes to have and takes her end of the bargain .

With digital marketing, even a freelance starting a business can set up a simple business process that was previously impossible. No need for a call center, we can communicate easily and effectively with several customers, who are sometimes at the end of the world. I experience it every week.

2. Webmarketing is more profitable than traditional marketing

SMEs do not always have an unlimited promotional budget. A digital strategy provides them with an extremely profitable marketing channel that offers quick and measurable results . A Gartner report indicates that a large proportion of companies say they realize significant savings by using web marketing to promote their products and services.

This is the main reason why marketing budgets are gradually shifted to digital. The graph below shows that the cost of leads generated by web marketing actions is much lower than that of traditional supports.

3. Digital offers the best conversion rates

The conversion rate is one of the main elements to measure the interest of web marketing actions. It allows you to know the percentage of traffic that is converted into prospects, subscribers, requests for quotes and sales. Traffic acquisition is useless if there is no conversion. This is why we measure the impact of an advertising campaign in a concrete way. This makes it possible to optimize the conversion rate which is today becoming the number one priority .

There are marketing and technical tools such as SEO, content marketing, social media and emailing. Digital communication allows fast and efficient interaction with a target audience. This produces results far superior to traditional media.

4. Digital communication contributes to revenue growth

For you and your business, digital communication gets excellent conversion rates that will boost your income. The implementation of a digital communication strategy brings 2.8 times more results than a traditional strategy.

This expectation of income growth generates 3.3 times more chances of increasing its activity. This offers prospects for expansion into new markets. Google says the internet is the most powerful growth driver for SMEs.

5. Web marketing facilitates interaction

One reason why digital marketing takes precedence over traditional methods is the ability of its tools to interact in real time with a target audience. He expects a real commitment from a brand, and the latter can respond to it. The proactivity enabled by the internet offers companies the opportunity to stand out clearly.

A digital marketing agency can understand a lot of things about your business target . By engaging in dialogue, web marketing allows you to know your customers' expectations, their needs and how to raise their awareness to get them to act. This information will guide you to offer the best customer experience, develop a real relationship and optimize your loyalty rate. Finally, the digital transformation will offer you the opportunity to make them your ambassadors.

6. Remember mobile marketing

The mobile web has become the preferred medium for consumers. Whether you go shopping in the city, whether you are meeting with your sales team or celebrating the birthday of your eldest son, we always have our smartphone at hand . I admit, even when I go running, I tend to take my mobile.

Should your business strategy take into account changing consumer behavior?

Along with off-line advertising , marketing makes it possible to address mobile consumers. This offers new growth paths that will only strengthen in the years to come. Mobile marketing is particularly interesting when making a purchasing decision. For example, when I want to make sure I make the right purchase in store, I consult my smartphone. Have you ever done the same thing?

7. Digital marketing is crucial to your branding strategy

A great power of e-marketing is that of attracting ultra-targeted traffic. This audience is interested in your content and wants to know more about your business, products and services. He wants to know more about your notoriety, but above all, he is directly more inclined to take the act of buying .

The web content marketing also plays an important role in your branding. This will strengthen your relationship and can transform some customers into real influencers. It goes without saying that these people are the most loyal and interact with your website regularly.

Your brand will see its reputation grow. Your customers will more easily talk about you to those around them. The reputation of your brand content can go viral. This accelerates your growth by offering you opportunities to reach new markets and strengthen your position in your current field.

8. Online Marketing Offers the Best ROI

ROI is the return on investment. Digital tools offer a much better ROI than traditional communication tools. Traditional marketing is often too expensive for small SMEs. Its results are not always measurable.

On the contrary, The Online marketing services brings you quantifiable results that will allow you to grow ever faster. Online marketing gives rise to quickly assessable returns . If you get a new subscriber, quote request, or purchase, you know immediately. Marketing automation will allow you to go even further while lightening your work.

Digital marketing provides you with a continuous flow of qualified traffic that turns into leads. The more your business acquires visibility and relevant traffic, the better your ROI will be.

9. Social marketing breeds trust

Digital marketing is a smart use of social media. These give pride of place to consumers who share their experiences. This generates an interaction with companies that can benefit from it by forging strong links with their audiences.

If you read on Facebook that a friend liked or disliked a product they just bought, do you trust them? Personally, this opinion is essential for me. Many studies show that this is the case for the majority of people.

Social marketing relies heavily on these signals. They serve as real proof and the customer testimonials allow to support the arguments of the companies which are easily questioned today. The stronger a social signal, the more confidence it generates .

Conclusion: is digital marketing for you

As you can see, digitization is causing major changes in our economy. It offers tremendous growth opportunities. It also allows business creation at a speed that was unimaginable less than 20 years ago. For the future of your business, we strongly advise you to start the process now, and if you want to be supported in your digital transformation, contact us !