WHY WRITING QUALITY CONTENT IS IMPORTANT

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WHY WRITING QUALITY CONTENT IS IMPORTANT 


The content on your website is invaluable for a number of reasons. First and foremost, it gives your website visitors their first impression of your business and the products and services you offer. Additionally, well-written content can be helpful in selling your products and services to potential customers.

Finally, the content of your website can influence the size of the target audience you are able to reach by helping to improve your search engine rankings. With your content capable of doing so much, it is clear that you should hire a professional content writer to help you write the texts for your website. This article will explore the importance of providing accurate, concise, and informative content on your website when you are marketing online.

Read my article: Importance of Content Marketing in SEO

One of the most basic reasons why the quality of your website content is so important is that your website visitors are likely to form their initial opinion of your website based on the content on your website. If the copy is poorly written, does not grab the attention of visitors, and does not promote your products and services, visitors may leave your site without making a purchase.

On the other hand, if the copy on your website is well written, engages the reader, and promotes the products and services you offer, the visitor is more likely to continue browsing your site to learn more about the products and services. and maybe even make a purchase. The content of your website will be one aspect of the website that is the first noticed by visitors, so it is important that this content is well written.

Well-written sales copy can also be very convincing and can entice website visitors to purchase the products and services offered on the website. This is important especially if the main objective of the site is to sell the products and services. The sales text should accurately describe the products and services offered, emphasize the importance of those products and services, and invite the visitor to make a purchase. All of this should be done without seeming to blatantly force the purchase of the products and services.

Writing this type of text can be quite complicated and usually requires hiring a sales copywriter who is experienced and skilled at writing this type of informative and persuasive content. Sales copy written by an amateur or inexperienced writer is unlikely to be as effective as a copy written by a professional with extensive Internet marketing experience.

Finally, the content of your website is very important because it can greatly influence your site's rankings in search engines. This is essential, as high search engine rankings help your business reach a much larger audience.

Discover my another article: Optimize your Content for SEO Backlinks

As we have already mentioned, internet users generally seek information quickly and want immediate results from their inquiries.

Search engines understand this profile and write complex algorithms that help them deliver the most relevant websites when a user searches for a particular word or phrase. This is important for business owners because internet users realize the value of search engines and are likely to visit only websites that rank well in search engines. This includes websites that rank on the first page and in very rare cases the second page of search results.

Your business can sell sports equipment and you can have a well-designed website, superior inventory, and great prices, but if your site isn't ranking well in the search engines, you're missing out on a lot of free advertising. If your website is on page 3 and above, most visitors who search for relevant terms are unlikely to visit your website because they will have found what they were looking for on previous pages.

This is where your website content becomes important.

Websites with content that has been optimized for specific keywords will likely rank well with search engines. Hiring a copywriter skilled in writing optimized content can help improve your search engine rankings so that you can reach more potential customers.

The main steps in creating SEO content:

we distinguish three major steps essential to  writing  quality SEO-oriented texts: keyword selection, writing and technical optimization.


Step 1: Choose their keywords SEO

The first big step to creating effective content is to  choose the right keywords . To do this, you first need to know your target audience. Ask yourself what words people type into Google when they search for you, specifically you or your industry in general. Or what are the common questions they ask about you. In other words,  put yourself in their shoes . The more you understand their behaviors on the web, the easier it will be to attract them to your site.

The answers to all these questions will allow  you to get a first idea of ​​the keywords that are important for your business . The next step is to cross-check them with data on search volume and competition. The notion of search volume will allow you to prioritize the keywords  searched by importance. That of  competition will give you an indication of the level of difficulty  encountered to position yourself on this keyword.

By collating all this information, you will be able to  make a sharp and informed selection of the keywords that are  important to you. Thus the most interesting keywords are those which combine a good volume of research and a level of difficulty not too high.

Read my Article: How Can Your Business Grow With Cybexo SEO

To help you find all this data,  there are different tools . Some, free, allow you to discover keywords and questions associated with keywords that you think are interesting. This is the case with  Keyword io  and  Answer the public . Others, paying, allow you to analyze the keywords more precisely by cross-checking the famous data of search volume and difficulty. This is particularly the case with  Moz .

Step 2:  Write your content SEO

Once the keywords have been selected, then comes  the step of writing itself . First tip to know: for each page of your site or each article of your blog, you must write on a single keyword (including its variations, of course).

It is then a question of writing a text which combines:

The two do not go without the other. Your content may be the most interesting in the world, if it is poorly referenced it will not be read. On the contrary, if your text is well referenced but it does not provide any added value, it will be very quickly escaped by readers.

How to write quality content for your website or business blog?

Simply by making sure to  always answer the questions asked by your page / article . For example, let's say you are a travel agency and want to write a blog post on “The Pros and Cons of Group Travel”. Such a title suggests that the text focuses only on group travel and does indeed take the time to list a number of pros and cons. If this is not the case, the reader may feel aggrieved and leave your website very quickly . So take care to answer the basic question of your text and, of course, to give a correct answer.

How to write SEO oriented content?

When  writing your text , various points must be taken into account.

  • You must introduce your keywords in your text, in a PARCIMONIOUS way . There is no point in bludgeoning the reader. On the contrary, Google sanctions these behaviors and favors more subtle websites and blogs. It is therefore not the quantity that counts, but the quality. You must, in fact, slip your keywords in the right places: title and subheadings, first paragraph and at regular intervals in your content.
  • Speaking of title and subtitles, be  sure to structure your writing with H1, H2, H3, etc.  The benefits are numerous for everyone. It helps you structure your thinking. Google can more easily understand the subject of your page / article and therefore better reference it. Your reader is not faced with a large block of text and already has a general idea of ​​the points covered.
  • Also avoid what is called in professional jargon duplicate content  . In other words, do not reuse the same text multiple times on different pages of your website and do not plague competitors by copying and pasting their own posts / pages. Google, in fact, sanctions these behaviors.

Step 3: Technically optimize your pages SEO

Finally, there are various little tips to further optimize the SEO of your article / page.

  • Write the meta-title and the meta-description  of your page / article yourself and enter your keywords. This is the title and description that will appear on the search engine results page. They must therefore be engaging to encourage clicks but also SEO oriented to be even more efficient.
  • If your CMS allows it (as is the case with WordPress, for example),  modify the URLs of your pages and your articles  by entering the keyword that corresponds to it. Be careful, however, not to forget any 301 redirects if your text is already online.
  • Also add internal  (to other pages / articles on your site)  and external  (to other sites) links in your text. The technique of links is indeed well known to optimize your natural referencing. Be careful, however, that, from now on, it is no longer a question of adding links in all directions to be well referenced. You must, in fact, favor quality links, that is to say links to sites whose authority is recognized and which deals with the same subject as you.

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