Business and Technology

  IMPROVE THE SEO OF YOUR WORDPRESS: Your WordPress site is not taking off? This is probably because of poor SEO: Based on more than 200 points, Google SEO is quite precise in its queries. This is why optimizing your site is a long process. So, how do you improve the SEO of your WordPress site? We'll see that right away! The first actions to take to improve SEO: Whether your site is already in place or you are in the process of creating it, you will have to put in place certain levers to help your SEO. Indeed, to improve the visibility of your site, you must: Choose the right theme Secure your site Define important keywords In this way, you build the foundations of your site as healthily as possible. Solid “foundations” make it possible not to unnecessarily overload your WordPress and to offer it a clean code. Taking care of the code of his site from the start greatly improves the user experience. Read our article: Why Website Fail in Generating Traffic Choose the right theme: Cho

  Mobile application marketing: how to promote your mobile application? A Step-By-Step Guide to Marketing Your Mobile App: With the number of available apps for download from the world’s leading app stores totaling over four million, enterprises know all too well that a meticulous marketing strategy is the only way to stand out in today’s app market. While focusing on mobile app development and building an app that functions properly is a central factor for success, if users’ don’t know the product exists, your hard work is worthless.  Mobile app marketing covers every user interaction from the moment they first learn about the product to when they become a loyal user. Marketing a mobile app effectively involves defining a target audience, learning how to reach them, how to communicate with them, and analyzing their in-app behavior to make continuous improvements as users move through the acquisition funnel. Ultimately, the goal of a mobile app marketing strategy should be to acquire u

  10 SKILLS TO SUCCEED IN DIGITAL MARKETING To be a digital marketer, you have to understand the nuances of the new paradigms of the web, that is to say, knowing how each of the social and digital channels works and interacts with each other and the synergies that result from it. This poses a few questions: • How should my Facebook posts be different from those on Twitter or Instagram? • What priority should I give to e-mailings? • How does my content marketing help  build my SEO ? What skills does a digital marketer need to be successful? 1. DATA ANALYSIS: It's not about big data, it's about what you DO with the data.  This is the job of the analyst.  The data scientist is invading the sphere of marketing because he has access to all the tools and technological platforms. Many digital marketing professionals dread it.  Data requires a new "species" of collaborators, a "figures person" (  the data analyst  ).  Digital disruption has happened so quickly that