Guide to Holiday Web Marketing Strategies for Your Local Business

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Guide to Holiday Web Marketing Strategies for Your Local Business


As any business owner knows, the holiday season means overtime, more customers, and an overall increase in workload. That being said, among the many web marketing strategies,
there are several clues that undoubtedly deserve our attention.
In general, all businesses aim to end the year with the largest source of income for the year. While this can be stressful at times, the reality is that this season also means a further increase in business revenues and profits.

Think about web marketing strategies for the holidays beforehand!

More specifically, website design and web marketing strategies during the holidays allow businesses to benefit from increased brand awareness, potential customers, etc. The disadvantage is that this management can be technical in certain aspects which require time.
You can't wait to set up a marketing campaign and leave it on autopilot. This will most likely result in huge financial losses. However, the reason these processes take so long is that they interact. For example, paid SEO and search engine marketing strategies need a high quality site to send customers to a good landing page.
So, instead of focusing only on marketing, businesses will also need to focus on maintaining the entire website. Overall, we can imagine how this process takes precious time away from a business that cannot properly implement holiday marketing strategies.
Rest assured, this is where the interest of hiring a digital marketing agency comes in. Not only can it apply strategies correctly, but it also adapts to meet the needs of your business.

1: start your campaign well before the holidays


First of all, as a buyer, think about when most multinationals start to advertise and put online campaigns on their website. Generally, they tend to do this two to three months in advance. That said, why not follow the success of these companies? Starting your campaign before the holidays will give you plenty of time to make adjustments along the way.

2: make your website look festive


As mentioned earlier, your  business website design  is the meeting point for all of your marketing processes. For this reason, it would be beneficial for you to give your website a holiday theme. Just make sure it's not a complete reorganization of the website that could harm the user experience.

3: take advantage of newsletter marketing

One of the most overlooked digital marketing services strategies is the newsletter. However, it tends to provide better results because it is more personalized than other marketing strategies. For the holidays, this allows your business to create personalized content that fits this time of year.

4: encourage interaction through content oriented towards the theme of the holidays

The reason for search engine marketing is a popular strategy that does not involve additional costs. . You don't need a dedicated campaign budget like most strategies have. However, what is needed is solid content to help your website position itself well. For the holiday season, it would be a great idea to structure your content around the holiday theme to encourage interaction.

5: promote your business on social media


The marketing on social media is an important strategy that SEO and advertising pay per click are. The benefits of creating a social media campaign include allowing your business to show transparency, build trust, and build awareness like a spider's web. That said, the way you can structure your campaign on social media during the holidays is to create posts promoting your products and/or services. These publications can even be simple and lead directly to a call to action towards the company. 

6: organize award prizes every day before the holidays

Take advantage of gifts ( receive with the purchase of $ 50 for example ) parties that can extend over several weeks to make a profit. However, one problem that many businesses face through this marketing process is the lack of inspiration along the way. To counter this, a proven way exists. Create a daily web marketing strategy plan to extend its duration. This will keep customers engaged and they will return to your business.

7: establish precise targeting of buyers

The holiday season is a good time to sell products given the volume of daily buyers. Apart from that, there is a way to further increase the conversion rates of your sales. The trick to achieving this is known as precision targeting. This setting can be found on any marketing campaign platform and can be segmented by gender, age or any other factor that may be useful to your business.

8: put access to holiday discounts in your marketing plan


Finally, be sure to highlight your price reductions during the holidays. This could be done in the form of SEM or SEO campaigns. This increases the value of every penny invested by increasing the chances that a customer will buy your product and / or service.

Need help developing digital marketing strategies?

If you liked this article or want to find out how to take advantage of digital marketing this holiday season, we are providing web development services in Canada and all over the world. Contact our digital marketing agency today! Stay blessed.

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