5 Steps to Establish Your Business Brand Image:

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 5 Steps to Establish Your Business Brand Image:



For many companies, creating and implementing a cohesive branding strategy is an idea that often does not occur to them, or only comes to them after the fact.

Yet research shows that the sales and profits of companies with well-known brands are higher. Simply put, taking the time to define and build your brand can give you a huge competitive advantage.

Here are some tips to help you implement effective branding tactics and strategies in your business.

1. Do serious market research:

Before you invest considerable effort in developing a branding strategy, you must first answer a few key questions:

  • Do your customers know your brand image?

  • How are you perceived in the market?

  • How do customers perceive your brand image compared to that of others?

  • What characteristics do customers associate with your branding?

Market research will help you answer these questions and gather feedback and information on how to position your future branding.

Branding research is typically conducted through customer interviews and focus groups. You can hire experts to conduct customer surveys or use inexpensive, or in some cases free, online survey tools.


Read our article: The brand Image, What does it bring to the company?

2. Build on a unique value proposition:

Your branding is the promise you make to your customers. So it's critical that you craft an image that conveys a unique value proposition, something that truly sets you apart.

Think about the reasons your customers want to do business with you rather than a competitor. Are your products more reliable, more durable, or less expensive than those of the competition? In many sectors, such as fashion, furniture, or manufactured products, sophisticated styling can be the key to differentiating yourself.

3. Choose a brand name that clearly expresses your message:

After determining the needs and wants of your customers and designing products to meet them, you need to choose a brand name that clearly communicates your message.

Better to be specific. For example, consider giving each product or service a different brand identity, rather than just repeating your business name.

4. Create an emotional connection:

Psychologists observe that 90% of communications are non-verbal. Great marketers have long known that a business can greatly increase the effectiveness of its brand if, in addition to having a good reputation, it appeals to the emotions of customers.

How? 'Or' What? Thanks in particular to the judicious use of colors. For example, using red to create a sense of urgency, green to evoke the environment, blue to evoke water, and so on can give even more weight to an effective brand name. Some companies even use music to create a brand identity. This is the case of Intel, which has registered as a trademark the musical notes that are heard at the end of its television ads.


Discover our article: Why the brand Image is so important?

5. Ensure consistent communication:

After you've developed an effective branding and corporate image strategy, you need to apply it consistently to each of the “touchpoints” with customers, including advertising, signage, and public relations efforts.

A winning ingredient is to rally your employees. They are the most ardent promoters of your brand. Creating an internal branding model will help them understand your key brands. They will thus be better equipped to communicate this brand message to your customers.



Define your Unique Brand to Optimize Your Marketing:


Brand Positioning consulting Services


Do you know the unique value of your business? Do you have control over how your business is viewed? A strong brand identity helps you differentiate yourself from the competition and retain your customers - it is the foundation of any effective marketing strategy. 

Cybexo digital branding services apply a result-driven approach to take the business on the path of success. 


Read our article: How to Brand Marketing | Helping Guide:

Cybexo Consulting Services Helps You:

  • Develop a professional branding strategy that encompasses your business vision, as well as your brand personality and positioning

  • Understand your target customers and what your brand can offer them

  • Learn more about your competition and the market's perception of your brand

  • Bring your brand to life with tools and tips that will be provided to you during project delivery


Benefits for your business

1. Knowledge

  • Define your unique value proposition

  • Learn who your customers are

  • Determine what sets you apart from your competition

2. Expertise

  • Our coaches specializing in branding organize a workshop on branding for you

  • We develop a detailed brand manual for your business

3. Support

  • Rest assured that our coaches will help you define a strong brand

  • Align your team behind a common vision


For more details visit Cybexo Branding Services page.

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