Business and Technology

  10 SKILLS TO SUCCEED IN DIGITAL MARKETING To be a digital marketer, you have to understand the nuances of the new paradigms of the web, that is to say, knowing how each of the social and digital channels works and interacts with each other and the synergies that result from it. This poses a few questions: • How should my Facebook posts be different from those on Twitter or Instagram? • What priority should I give to e-mailings? • How does my content marketing help  build my SEO ? What skills does a digital marketer need to be successful? 1. DATA ANALYSIS: It's not about big data, it's about what you DO with the data.  This is the job of the analyst.  The data scientist is invading the sphere of marketing because he has access to all the tools and technological platforms. Many digital marketing professionals dread it.  Data requires a new "species" of collaborators, a "figures person" (  the data analyst  ).  Digital disruption has happened so quickly that

  WHY WRITING QUALITY CONTENT IS IMPORTANT  The content on your website is invaluable for a number of reasons.  First and foremost, it gives your website visitors their first impression of your business and the products and services you offer.  Additionally, well-written content can be helpful in selling your products and services to potential customers. Finally, the content of your website can influence the size of the target audience you are able to reach by helping to improve your search engine rankings.  With your content capable of doing so much, it is clear that you should hire a professional content writer to help you write the texts for your website.  This article will explore the importance of providing accurate, concise, and informative content on your website when you are marketing online. Read my article: Importance of Content Marketing in SEO One of the most basic reasons why the quality of your website content is so important is that your website visitors are likely to f

Why Branding is so Important to a business: The brand image, what does it bring to the company?  Have you ever noticed that some brand images get our attention? The brand image and its definition: The  brand image  is the  representation of a company  (or organization, institution)  perceived by the consumer.  The term  “  branding  ” is also used  to qualify the brand image.  The messages related to the brand are conveyed via the Internet, the media and print. The representations conveyed are essentially  "mental".   The dissemination of the message constructed and addressed to a target audience is likely to generate an exchange, reasoning and therefore influence the audience. The brand image is: Wanted by the company: The company sets goals, intentions and values ​​that it wishes to convey to the public. Perceived by the public: The brand image corresponds to the representations existing at a given moment in the target population. What are the differen