Business and Technology

How to boost your SEO thanks to the Pillar-Cluster method? Recently, I discovered a new SEO strategy that has proven itself in recent times: the Pillar-Cluster method also known as Topic Cluster or Thematic Cluster!  Having trouble creating engaging content that puts you in the top Google positions? Every day, I hear project leaders tell me: "I don't know what subject to deal with today, it will penalize my natural referencing ..." “I have to write lots of articles to be well referenced. " "I have no more keyword ideas for my next articles!" " "I only have a dozen articles on my blog, I will never be well placed on Google ..." "I'm afraid of making duplicate content, my keywords are very close!" " I reassure you right away: all these questions, I asked myself for a very long time! I was lost in the middle of the SEO jungle myself. I was wondering all the time, the same thing: Why doesn't Goog

Six Criteria that your Company Website Design Must Have Today, more than ever, it is essential to have a website. More than a service provider, you are looking for a trusted partner, someone who will be able to advise you in order to make the best choices, refine the strategy to put in place to perpetuate your website. If you want to know what are the important points of company website design and web development , then this article is for you. The business world To thrive in today's cut-throat business world, even small businesses must have a strong online presence. Without a doubt, we now live in a world of technology and the Internet. There are many people and lots of companies that make a living from online business. All major companies participate. Medium-sized businesses also need this support. And small businesses just need everything they can to stay competitive. The creation of your site However, not all websites are chargeable, and the inability to d

How to improve the customer experience? 20 tracks The customer experience is a fundamental element of the business strategy of the company: although abstract, this concept is at the heart of customer relations and marketing. More than half of consumers admit that they are ready to leave a brand or not to return to a business following a bad experience. This is why it is essential for a company to focus on the quality of the customer experience, in order to ensure lasting customer satisfaction and thus perpetuate its activity. Definition of the customer experience: The customer experience represents all of the interactions that the customer has with the company. The client has a certain perception of it, experiences emotions and feelings. The result is a global feeling, positive or negative. Optimizing the customer experience is at the heart of successful companies' marketing strategies. Improving the customer experience: 20 practices for improvement. To improve the

8 TIPS for getting better SEO on the internet Natural referencing or SEO (Search Engine Optimization) is a complex science, constantly evolving.  However, even if you are not an expert on the subject, you can make a name for yourself by applying proven recipes. Do you understand why you should be the best in SEO? SEO takes time but takes you into a virtuous circle: the more you go up in the ranking, the more your page is visited, the more Google likes you ... and the more it rewards you by making you go up in its ranking again. Google has become very intelligent, it is no longer satisfied with counting keywords, it is able to judge your content, hence the capital importance of good copywriting (in good French!) Combined with an SEO strategy.   If you pay special attention to the points developed below, you are guaranteed a very good place in the ranking and why not the gold medal! 1 - The keywords: It is a word or a group of words that the user t