Business and Technology

  How to create a good content marketing strategy Internet users have never consumed as much content as they do today. To meet this growing need, brands have never published so many, even going so far as to create dedicated internal teams to produce them. However, before you blindly embark on a Content Marketing strategy that can be costly and time-consuming, take the time to ask yourself the right questions: is the content you create based on a clearly established strategy, responding to objectives specific marketing and to the needs and interests of your targets? Before going into detail in the key steps to take into account to lead an effective content marketing strategy, let's agree on the definition of content marketing . What is content marketing? Content marketing is about creating and sharing quality information that is entertaining, educational, interesting, or emotional value. The goal: to establish a lasting relationship with your target audience while achieving the goal...

The Digital Marketing Agency that Drives Results | Cybexo Inc   A leading digital marketing agency can help you increase site traffic, conversions, and ROI. But how do you find a digital marketing agency that does all of this and more? On this page, we'll take a look at the importance of finding a digital marketing agency that's right for your business and what the right agency can help you accomplish. How does a digital marketing agency benefit my business? Whether you are a small or a large business, you want to invest your marketing funds in strategies that deliver impressive returns on investment (ROI). That's why it's a good idea to ask, "How does a digital marketing agency help my business, anyway?" Partnering with a digital marketing agency has many advantages: 1. A DIGITAL MARKETING AGENCY INCREASES YOUR REVENUE With digital marketing, which includes everything from search engine optimization (SEO) to paid search (PPC),   content marketing ,...

  9 Tips to Improve the Quality of your Web Content Today: Content marketing is one of the key levers of a digital strategy effective. And among the arsenal of tools available for developing a content strategy, there is one format that is particularly popular: the blog post. We also notice today that there are more and more marketing blogs. While it is true that writing an article is technically easier to achieve than a webinar, an infographic for a podcast, it is nevertheless a rather difficult exercise to master for those who are not used to doing it regularly. Because a good web editor must be able to capture the attention of his reader by snatching him for a few moments from all the temptations of the web, but he must also encourage him to take any action that serves the company. Here are some tips that, in my opinion, are essential to produce a copy that has an impact on the Internet user and generates, in the long run, tangible and measurable results: The background of your ...

  5 Steps to Establish Your Business Brand Image: For many companies, creating and implementing a cohesive branding strategy is an idea that often does not occur to them, or only comes to them after the fact. Yet research shows that the sales and profits of companies with well-known brands are higher. Simply put, taking the time to define and build your brand can give you a huge competitive advantage. Here are some tips to help you implement effective branding tactics and strategies in your business. 1. Do serious market research: Before you invest considerable effort in developing a branding strategy, you must first answer a few key questions: Do your customers know your brand image? How are you perceived in the market? How do customers perceive your brand image compared to that of others? What characteristics do customers associate with your branding? Market research will help you answer these questions and gather feedback and information on how to position your future branding....

  IMPROVE THE SEO OF YOUR WORDPRESS: Your WordPress site is not taking off? This is probably because of poor SEO: Based on more than 200 points, Google SEO is quite precise in its queries. This is why optimizing your site is a long process. So, how do you improve the SEO of your WordPress site? We'll see that right away! The first actions to take to improve SEO: Whether your site is already in place or you are in the process of creating it, you will have to put in place certain levers to help your SEO. Indeed, to improve the visibility of your site, you must: Choose the right theme Secure your site Define important keywords In this way, you build the foundations of your site as healthily as possible. Solid “foundations” make it possible not to unnecessarily overload your WordPress and to offer it a clean code. Taking care of the code of his site from the start greatly improves the user experience. Read our article: Why Website Fail in Generating Traffic Choose the right theme: Cho...

  Mobile application marketing: how to promote your mobile application? A Step-By-Step Guide to Marketing Your Mobile App: With the number of available apps for download from the world’s leading app stores totaling over four million, enterprises know all too well that a meticulous marketing strategy is the only way to stand out in today’s app market. While focusing on mobile app development and building an app that functions properly is a central factor for success, if users’ don’t know the product exists, your hard work is worthless.  Mobile app marketing covers every user interaction from the moment they first learn about the product to when they become a loyal user. Marketing a mobile app effectively involves defining a target audience, learning how to reach them, how to communicate with them, and analyzing their in-app behavior to make continuous improvements as users move through the acquisition funnel. Ultimately, the goal of a mobile app marketing strategy should be to ...