Business and Technology

7 WAYS TO USE CRM AS A DIGITAL MARKETING SOLUTION: A  CRM  application  (Customer Relationship Management Tool) or an  ERP  (Global Business Management Tool) will help your team stay focused on its objectives and improve their profitability.  Like all teams in your business, marketing must have clear objectives.  CRM allows you to follow this by helping the marketing team to be more efficient. Digital Marketing Management The number of multichannel communications has become a tremendous opportunity as well as a new difficulty to manage on a daily basis.  For one, leads are much easier to find.  Prospects publicly express their potential interest in products or services similar to yours, on social networks.   Content marketing allows your potential customers to find you and engage with your business on their own.  Social media allows you to express your business values, observe how your brand is perceived, and inter...

8 TIPS for getting better SEO on the internet Natural referencing or SEO (Search Engine Optimization) is a complex science, constantly evolving.  However, even if you are not an expert on the subject, you can make a name for yourself by applying proven recipes. Do you understand why you should be the best in SEO? SEO takes time but takes you into a virtuous circle: the more you go up in the ranking, the more your page is visited, the more Google likes you ... and the more it rewards you by making you go up in its ranking again. Google has become very intelligent, it is no longer satisfied with counting keywords, it is able to judge your content, hence the capital importance of good copywriting (in good French!) Combined with an SEO strategy.   If you pay special attention to the points developed below, you are guaranteed a very good place in the ranking and why not the gold medal! 1 - The keywords: It is a word or a group of words that t...

2020 digital marketing: the 5 trends not to miss: With the ubiquitous new technologies, the expansion of the digital marketing universe is indisputable.  Companies will have to communicate differently.  Discover the  5 digital marketing trends  to adopt for this year 2018. Digital Marketing: Trend-1: Live video, always in first place The hegemony of visual content continues and for good reason, consumers have a real preference for the entertaining and friendly side of visual effects.  Content in video format has the best rating.  Proof in support, the many video publications on Instagram Stories, Facebook Stories, WhatsApp Status, not to mention YouTube. Digital Marketing: Trend-2: Virtual reality and augmented reality for new experiences Enriching the customer experience is at the heart of digital marketing .  Virtual reality and augmented reality add this entertaining and impressive side which will improve the custom...