Business and Technology

Why Branding is so Important to a business: The brand image, what does it bring to the company?  Have you ever noticed that some brand images get our attention? The brand image and its definition: The  brand image  is the  representation of a company  (or organization, institution)  perceived by the consumer.  The term  “  branding  ” is also used  to qualify the brand image.  The messages related to the brand are conveyed via the Internet, the media and print. The representations conveyed are essentially  "mental".   The dissemination of the message constructed and addressed to a target audience is likely to generate an exchange, reasoning and therefore influence the audience. The brand image is: Wanted by the company: The company sets goals, intentions and values ​​that it wishes to convey to the public. Perceived by the public: The brand image corresponds to the representations existing at a given moment in the target population. What are the differen

A short guide to content marketing: If you are looking to grow your website traffic and brand popularity, then reading these lines you are on the right track! Definition of content marketing: Content marketing is a rich and vast process to set up, but today this marketing strategy plays a primordial role in digital marketing. It is a priority to increase its visibility and the turnover of its company with the internet. This guide to content marketing will help you understand the concept of content marketing and start organizing your thoughts for integration into your company's marketing strategy. Content marketing, content marketing or even editorial strategy is a marketing strategy that consists in creating and distributing to your customers and prospects, informative, entertaining and high value-added media content. If we were to simply summarize what content marketing is, a short definition would be: Create interesting content to grab the attention of qualif

H OW TO WRITE SEO Optimized WEB CONTENT: DETAILED PRACTICAL CASE Writing an SEO Optimized web content is an essential skill to be visible, attract qualified visitors and gain customers on the Internet.  How to write web content?  Here is a concrete example, detailed step by step. This article is not an article like any other. I'm going to play the SEO Optimized web writing game by killing two birds with one stone: giving you the best practices to follow while trying to get this article listed on the 1st Google page on the ultra-competitive keyword: how to write web content. Today, while chatting with a client, I found myself faced with a remark that comes up frequently.  SEO experts provide a lot of info on SEO and web content writing, but it's still theory.  Where are the examples? Indeed, my client is right and I think you agree. If you do some research on web writing at our dear friend Google, you will find a bunch of articles presenting best practices