Business and Technology

Branding: the identity of your brand In a society where organizations look more and more similar, where the offer of products and services overflows and makes the choice of the consumer difficult and where the purchasing decision is influenced more by emotional factors than by rational factors, Branding is the essential integrating tool for all the analytical, strategic, production, marketing, innovation and communication efforts of organizations to be truly effective. The importance of good branding Have you ever wondered why some customers are loyal to certain brands when the market offers them similar products at more affordable prices?  The answer lies in branding. Branding is the way of selling products or services in a globalized world.  Increased access to information has created consumers who value not only the tangible aspects of products or services, but also the intangible aspects, linked to the corporate image conveyed by organizations.  While m...

Graphic designing and branding:   The emotional   connection with the audience.  Branding has become essential for businesses today.  Branding is a process of creating a brand that positions itself in the preferences of the consumer. Through this process, the brand is recognized and associated with a concept made up of several elements, such as name, visual identity, sound identity, tone of communication, among other aspects. Creating a brand involves generating the loyalty and trust of the public to consume these products.  Branding accompanies the production of elements such as name creation, visual identity, brand positioning, brand loyalty and brand architecture. Discover Our guide: How brand Strategy can make a business successful . Since what distinguishes one brand from another has to do with its corporate identity, let's see what are the distinctive elements that, starting from the graphics, give meaning to the brand's identity. The grap...

Why Branding is so Important to a business: The brand image, what does it bring to the company?  Have you ever noticed that some brand images get our attention? The brand image and its definition: The  brand image  is the  representation of a company  (or organization, institution)  perceived by the consumer.  The term  “  branding  ” is also used  to qualify the brand image.  The messages related to the brand are conveyed via the Internet, the media and print. The representations conveyed are essentially  "mental".   The dissemination of the message constructed and addressed to a target audience is likely to generate an exchange, reasoning and therefore influence the audience. The brand image is: Wanted by the company: The company sets goals, intentions and values ​​that it wishes to convey to the public. Perceived by the public: The brand image corresponds to the representations existing at ...

A short guide to content marketing: If you are looking to grow your website traffic and brand popularity, then reading these lines you are on the right track! Definition of content marketing: Content marketing is a rich and vast process to set up, but today this marketing strategy plays a primordial role in digital marketing. It is a priority to increase its visibility and the turnover of its company with the internet. This guide to content marketing will help you understand the concept of content marketing and start organizing your thoughts for integration into your company's marketing strategy. Content marketing, content marketing or even editorial strategy is a marketing strategy that consists in creating and distributing to your customers and prospects, informative, entertaining and high value-added media content. If we were to simply summarize what content marketing is, a short definition would be: Create interesting content to grab the attention of qualif...